Why Stupid People Succeed

funnyfaceHave you ever looked at a stupid person who was very successful and thought to yourself, “how in the heck is someone that dumb so successful?” I have. And I think I have an answer.

(To be clear, when I say “stupid” and “dumb” I am not talking about IQ, or education or grades, or SAT scores. I am talking about a simple lack of common sense and rational thinking. By that definition, even people with great grades and high IQs can be stupid.)

There are I think a couple of qualities that many stupid people have that allows them to succeed (and often to succeed more than “smart” people). Today I will be focusing on one: confidence

Over my years as an improv comedian, I have gone to many improv shows. Once, I went to see a show that was taking place in a theater after another scripted play finished. As I stood outside and waited for the patrons of the play to clear out, I got to listen to a woman from the improv group try to convince the theater attendees to stick around for their show.

“Do you like comedy? Then you have to stay for our show.”
“Do you really love to laugh? This is the show for you?”
“Have you ever laughed so hard your belly hurt? That’s what will happen if you stick around and see our show.”

Those are some big promises, and make the show sound awesome. I don’t know if her sales pitch worked on anyone, but she keep pitching. My expectations were high.

You can probably see where this is going…

Yup. This was quite possibly the least funny, worst performed comedy show I have ever seen. I am not exaggerating to make my point. This was just bad. Just. Bad.

After the show (somehow I stuck around for the whole thing) I remember being astonished at the the woman’s sale pitch.

“How could she say those things?? Like comedy? Love to laugh? Your belly will hurt?? What the heck was she smoking??”

My analytical mind could not wrap itself around how a person could speak so highly about a show that sucked so hard.

Sure, it’s improv, so you never know exactly how the show will turn out, but they had to have some sense of the quality level, right? Right???

Now that some years have passed and I can look back on it more objectively, I realize that I am quite jealous of that woman. That’s right: jealous.

Why am I jealous? Because, frankly, I wish I could have that kind of “confidence unbounded by logic.” I can be waaaay too logical in my thinking when it comes to confidence and self-promotion. I know my blog and presentations are great, but I also know that it’s not everyone’s cup of tea. So rather than standing on the rooftops telling everyone how much they’ll love my stuff, I sometimes fall into a much weaker message of, “check it out, you might like it.” I am sure a lot of you fall into the same trap.

In this way, the stupid person may have the advantage. With an inability (or unwillingness) to be open-minded, see the angles, and realize that others may not think the way they do, the stupid person allows their confidence to bloom unfettered by the chains of reason. All of us smart people could learn a thing or two from the stupid.

Sadly, our world is not a meritocracy. The best do not always succeed the most. This is a tough pill to swallow, because it seems so unfair. Especially to us smart folk who were taught growing up that all we had to do was do well in school and we would be fine.

We see this all the time:

  • The guy who is a jerk but dates lots of women because he has the confidence to ask.
  • The salesperson who comes across as slick and annoying but still sells because he has the confidence to keep asking for the sale.
  • The executive who has really stupid ideas but says them with such confidence that people buy in.
  • And on and on

This is not to say that ability doesn’t matter. In fact it does very much. But nine times out of ten, confidence without ability beats ability without confidence.

Obviously, the best bet is to have ability and confidence. But if you think you are pretty good at what you do but feel you do not have the success you deserve (and see other, “less deserving” folk attaining), then step back, believe in yourself, run to the nearest rooftop and scream to the world how awesome you are! A little confidence can go a long way.

Now if you’ll excuse me, I have to go write a blog post so good it will make your belly hurt…

conference speakerFollowing the example of this blog post:Would you like to have the most awesome, funniest, most impactful motivational humorist ever to help make your next event a resounding success? Then visit Avish’s Motivational Humorist page and book him now!
 

Posted in Business Advice, Improv Comedy, Motivation & Success | 28 Comments

Participant’s Review of the Speaking School

FredAndAvishthumbOlivia Mitchell, one of the participants of the March 2010 Speaking School, posted a review and some of her takeaways from her experience at The Speaking School (the four day presentation skills program run by Fred Gleeck and myself).

Check it out here:

Three ideas from improv to improve your speaking

The next Speaking School is October 14-17. Get the info and reserve your spot here: www.TheSpeakingSchool.com

(That site now has a couple of video testimonials as well…)

Posted in Talk Gooder | Leave a comment

New Audio Shows You How to “Unleash Your Inner Comedian!”

Check it out: I just released a new audio program titled, Unleash Your Inner Comedian! The Art of Being Funny Without Telling Jokes

As you might guess, the program explain how anyone (yes, including you) can tap into and develop your own natural sense of humor and how to then incorporate that humor into your speeches and presentations. If you have ever wanted to add humor to your presentations (or writing, or life), then this program is for you!

It comes with a bonus MP3, The Fundamentals of Being Funny as a Speaker.

It’s normally $27, but order it by 5PM, Monday, April 5th, and you get it for just $17. Plus, you get an extra bonus!

Learn more about it and order your copy by clicking here now!

Posted in Talk Gooder | Leave a comment

Common Sense Customer Service? Yeah Right…

phone yellSometimes I feel weird talking about and writing about the stuff I do. I mean, this stuff isn’t rocket science. Isn’t this all just obvious common sense that everyone already knows? Then I spend about seven minutes existing in the world and realize that no, this stuff is not common at all…

A few days ago I walked into one of the those “Healthy Vitamin” type stores (those of you who know me well may feel free to pick your jaw up off the floor at anytime). I have recently gotten onto the “home-made smoothie” train and needed some protein powder, and this seemed like the type of store that would have it.

I am the only customer in this small store, and there is one woman behind the counter. I make a quick trip around the store and don’t see any protein. I guess that maybe they don’t carry it, but I want to check to be sure.

As I walk towards the counter, the phone rings and the woman answers it. This is where things get interesting (and annoying).

I stand there, patiently waiting for her to get off the phone so I can ask my simple question. Well, this woman just seems lost in her phone call.

I quickly begin to suspect that this is not a work related call. I suspected this for two reasons:

  1. She was chatting away in a foreign language. I’m not saying that you can’t take a business call in a foreign language, but it seems more likely that this was a friend or family member.
  2. There was waaaaay too much laughing on that call for it to be a purely work related call. I’m the guy who talks about having fun at work, and I’m telling you this was “friendly chatty laughter,” not “work time fun laughter.”

So I’m standing there waiting for her to end what in my mind is a social phone call. Through the entire call she does not acknowledge me standing there, tell me she’ll be with me in a minute, or even make eye contact.

Eventually she starts moving towards the wall where the phone cradle is and I assume that she is about to hang up. The person on the other end of the line must have said something very droll, because just then the woman laughs loudly, moves away from the wall, and leans up on the counter and continues chatting. Astonishing.

At this point I have had enough and I walk out. As I am halfway through the door I hear her call out, “can I help you sir?”

That, my friends, is the definition of “too little, too late.” Or as I like to think of it, “too stupid, too bad.”

I took a little glee in hearing her call after me, but mostly I was just shocked at the dumbass customer service. How is it possible that such simple, obvious, common sense stuff gets missed???

Here are a few simple things that this woman and all of us can takeaway from this ridiculous experience:

Acknowledge Your Customers!

A little courtesy and acknowledgement. Is that too much to ask/

A little courtesy and acknowledgment. Is that too much to ask?

What bothered me the most was the feeling of standing there like an idiot waiting for her. It was like I was invisible. That is not a good feeling.

Would it have been hard at all for her to say, “[In to the phone] Can you hold for one second? [To me] Can I help you?”

If my request was quick she could have answered it, if not she could have said, “I will be happy to help you in a minute as soon as I finish this customer on the phone.”

Simple! It would have engaged me, given me a status update, and let me know why i was being ignored, all in about ten seconds. But no, instead she just ignored me. Stupid, stupid, stupid.

Commodities Need Great Service

Stop! I’m on the phone! (Not the best customer service strategy...)

Stop! I’m on the phone! (Not the best customer service strategy...)

In this day and age when the recession is hurting so many businesses, how is it possible that customer service is so bad?

Here’s the thing: if you have a commodity business, you can pretty much only stand out on two things: price and service. If you are truly unique and valuable, you can get away with awful service. My favorite cheesesteak place is not known for their great service; in fact, they are known for their rough service. It doesn’t matter, because the steak is so good everyone puts up with – it even becomes part of the charm. (Do you like how I worked in a mention of eating cheesesteaks in a post about visiting a healthfood store? I am truly a complex individual…)

The kicker is that you don’t get to decide whether you are a commodity or not, your customers do. Guess what? Chances are they see you as a commodity. I don’t mean to be insulting, but that’s the way it is. I think I’m unique. I’m the only “Motivational Smart Ass” in the world. There’s only a handful of speakers in the world who do keynotes that integrate improv, standup, and motivational speaking, and no one does it quite like me.

Sadly, to many consumers, I am still just a “motivational humorist.” To them, I am one of many. My goal is to change that over time (and that should be the goal of every business) but for now, I get it. If I am rude or offer bad service, most clients would just pick the phone and call the next motivational humorist on their list.

Don’t buy into your own “uniqueness hype.” To many prospects and customers, you are just one of many dentists, or accountants, or hotels, or gyms, or, yes, health food stores. Chances are you can’t afford to deliver bad service.

Separate the Urgent from the Important

Some things are both urgent and important. Many, however, are one or the other.

Some things are both urgent and important. Many, however, are one or the other.

We live in an interesting world where the ringing phone takes priority over human contact. Think about it: If you were talking on the phone and I just walked up to you and said, “excuse me, can I ask you a question?” you would think I was incredibly rude. But if you and I were talking and the phone rang, you would not hesitate to say, “excuse for just a moment.” A ringing phone trumps all…

I get that, and I am not going to rant against it. But keep some perspective: which is more important, a friend on the phone or a customer in the store? Even if it wasn’t a friend, which is more important: a customer on the phone asking for info or a live body in the store ready to spend money?

It’s possible I am wrong. Maybe the phone call happened to be from a long time customer who spoke the same native language and was chatting it up en route to placing a super large order. If so, I guess she prioritized correctly. Then again, you could always refer back to my first point; a ten second acknowledgment of my presence and need and none of this would have been a problem.

In retrospect, I find this story to be both amusing and sad. Amusing because I always find stupidity funny. Sad because it seems that this is the state of affairs in the world. Customer service isn’t hard, it just takes a little bit of thought and a little bit of good communication. That sounds like common sense, but as I have discovered, that kind of common sense is far from common.

***
conference speakerAre you planning an event and looking for a great speaker to add humor and energy? One that is truly unique and not a commodity?? Then visit Avish’s Motivational Humorist page now!
 

Posted in Business Advice | Tagged | 2 Comments

Speaking Tips from the Speaking School

speakerI just finished up the four day Speaking School with Fred Gleeck. While the memory is still fresh, I thought I would compile a list of just a few of the speaking tips we shared there:

Go to 11

One of the main reasons we use improv comedy to train presentation skills is that because improv can be quite silly, it is easy to get people to go way over the top. Once people are comfortable doing that with improv comedy, it is easier to get them to do that with their speeches.

Practicing “over the top” (or, in Spinal Tap parlance, “going to 11”) is a great way to develop material. You may never actually perform your speech at that extreme, but by practicing that way you push your limits and see what is possible. Once you have gone that far it is easy to scale it back to the appropriate level for your presentation.

Feelings, Nothing More then Feelings…

Speeches and stories should have emotional variance. The best way to add that is not to describe the emotions, but rather to show them. Don’t just say, “I was so mad,” but rather let us hear your anger in your voice and see the anger in your face and body. You don’t need to be a spaz about it (see the first point about scaling it back), but a little emotion will engage your audience and make your presentation much more entertaining.

Practice in the Moment

There are two reasons to “practice” your speech:

  1. To memorize the words and delivery so you know what to say and do
  2. To develop new material

Most people focus on the first reason. Very few do the second at all.

What we found during the “live coaching” segments of the Speaking School was that if and when we could get the speakers to work their material with high energy while they stayed “in the moment,” they would spontaneously come up with new (and often quite funny) material.

It was basically applying the improv comedy mindset to practicing scripted work. The results were awesome! People came up with some great additions to their speeches simply by practicing in the moment and letting their creativity flow.

Try this the next time you are working new material – especially if you feel that a segment of your program is boring or needs punching up.

Use Nonsense

A great way to add energy and interest in your presentation is to move. Move your arms, move your hands, move your body, and move around the stage. The key is to do this naturally, not like you were coached. The problem is, when you are focusing very heavily on the exact words you want to say, it gets very easy to forget to move.

To get around this, we use a technique called “gibberish.” Gibberish is simply a made up language of nonsensical words. At the Speaking School, we would periodically have people retell their speeches in gibberish. When they had to convey their stories and points without language, the participants were forced to use their bodies, faces, and vocal tones to convey meaning. As a result, they did things they never had when using just their words.

Obviously, they would never do anything so manic in a real presentation, but by practicing in gibberish they were able to come up with ideas for physicalization that they never would have if they just tried to sit there and think of creative things to do.

Identify and Play to Your Strengths

The primary lesson of the Speaking School was authenticity. The goal was not for us to mold the attendees into little “Fred and Avish speaking clones” (my God that’s a scary thought) but rather to help them be as much themselves on stage as possible. By the second day, we started to get a real sense of what each person’s strength was going to be, and how they could best use that.

One attendee was great at being physical. One seemed to use characters very well. One had a combination of quick wit and high energy. And one was able to use emotion to create stories and connect with the audience. They all got good at all the things we did, but these were their strengths. Rather than try to have everyone incorporate every lesson into their speaking, we encouraged each person to use more of what worked for them.

This seems like such an obvious idea, but it gets missed so many times. Not every great technique or idea is going to be great for you. Find what works, apply it, and let go of the rest.

***
conference speakerFor more great resources on being a better speaker, check out The Speaking School or the Improv For Speakers DVD now!
 

Posted in Talk Gooder | 1 Comment

What Question Are You the Answer To?

freddie_prinzeWhat question are people out there asking that you, or your business, are the answer to? Do you know? If so, is it the question you want to be the answer to?

I am a huge fan of Fox’s 24. I tore through season one on DVD eight years ago and have been addicted ever since. Sadly, this season has, um, kind of sucked (though in fairness, this week’s episode brought a glimmer of hope that it may get better).

I was recently listening to Bill Simmons (who I have written about earlier in my Crunch Time Leadership post) talk about the show, and he said, “all I know is if Freddie Prinze Jr. is the answer, you’re asking the wrong question.”

Now that’s funny, and that’s why I love Bill Simmons.

To be honest, Freddie Prinze Jr. isn’t so bad on the show, and he is far from the worst thing. But that quote got me thinking: what question am I the answer to? What question are you the answer to? What question do you want to be the answer to?

For me, as a motivational humorist, I’d like to be the answer to the question, “what’s the best way we can add humor and energy to our event while still teaching our people some simple and useful things?” As a blogger, it would be, “where can I go to laugh and learn at the same time?”

It seems simple, but it really makes you think. Some businesses are satisfied with being the answer to, “where can we go for average service and ok prices?” Or, “what is the closest location I can get what I need?” Do you see the difference between these and, “where can we go for amazing service at great prices?” and, “what business would I go twenty minutes out of my way to use?”

Don’t be a Freddie Prinze Jr.; be the answer to the right question.

So again I ask you, “what question are you the answer to?”

***
conference speakerAre you planning an event and looking for a great speaker to add humor and energy? Then visit Avish’s Motivational Humorist page now!
 

Posted in Business Advice | Tagged | 4 Comments

Sometimes You’re the Dumbass

airportDon’t you hate it when you spend time bitching about something and then you go on and make the exact same mistake yourself? That sucks! And that happened to me just a few days ago.

Not that long ago I wrote a blog post about stupid people going through the “expert traveler” security line. You know, the people who even though they are in the expert line they don’t know the most basic rules like taking the laptop out of the case or keeping your liquids in a separate bag. I found that to be stupid and annoying.

A few days ago I was at the Philadelphia airport and there was quite a security line. Because of my USAir status, I got shuffled to the Expert lane. I employee my standard system of prepping my material for security (shoes off, jacket off, laptop out of case, etc) and send my stuff through the x-ray machine. Then I happily walk through the metal detector only to have the machine beep loudly at me.

What??

Oh dang! I somehow completely forgot to take my phone and keys out of my pockets!

I am gruffly ordered to go back through and empty my pockets. *sigh*

I don’t know how I missed that (it’s part of my usual routine). And this is one of those things that I internally complain about all the time at airports (“Has this person never flow before?! How hard is it to remember to take stuff out of your pockets?! Danged amateurs!”)

I sheepishly went back, emptied my pockets, and came back through the machine. In my small defense, I did not hold the line up. And I don’t think anyone was looking at me with disdain (though they may have been cursing me on the inside).

This is not a huge issue, but it got me thinking about a couple of things:

Lesson #1: Not everyone who does a dumbass thing is a full-on dumbass. Could just be a dumbass moment, so have a little compassion (I guess I am going to have to start practicing what I preach here!)

Lesson #2: Sometimes you’re the dumbass. Admit your mistake, learn from it, laugh about it, and don’t do it again

Remember my example the next time you start to get annoyed at the dumbass behavior you observe around you!

***
conference speakerAre you planning an event and looking for a great speaker to add humor and energy? Then visit Avish’s Motivational Humorist page now!
 

Posted in Just Funny, Motivation & Success | 3 Comments

Facing the Disdain of a Philadelphia Bus Driver

busIs a little courtesy on a city bus too much to ask for? It seems so…

I was heading across town in Philadelphia one day, and I decided to take the bus. I take the bus periodically, but I am in no way a “Philadelphia bus frequenter.” My lack of Philly bus savvy was about to cost me.

The bus arrived and I got on, token in hand, ready to feed it into the “token taker machine thingee” (that’s a technical term). However, the “token taker machine thingee” was covered with a plastic bag. I had never seen this before, so I was confused.

I hold the token out, look at the driver and say, “do I just give this to you?”

He gives me a look that is a combination of disdain and exasperation, and says, “no, it’s broke.”

Um, ok. Clearly it’s broke. You don’t normally cover machines that are working perfectly well with plastic bags. I was still given no clear indication of how I was supposed to pay for the services I was about to receive (my bus transport).

Still holding out my token, I say, “ok, so what do I do with this?”

He maintains his look of disdain and says, “nothing, it’s broke.”

Ok…I understand the thingee is not working. That factoid has been sufficiently established. I would just like some indication of my next step.

He repeats, “it’s broke.”

I stare at him for a moment completely baffled by this situation. Finally he gives one simple hand wave onto the bus (clearly, using more words than “it’s broke” would have been too much effort).

So it appears that when the “token taker machine thingee” is broken, passengers ride free – Yipee.

As I took my seat on the bus I heard a woman near the front joke with the driver about how absurd it was that I was trying to give him my token. The driver finally broke his Rain Mainesque pattern and did not in fact say, “it’s broke,” but rather laughed along.

I’m sorry, but having never been in that situation before, and living in a world where people pay for what they get, and living in a city that faced a major budget crisis, I didn’t realize that was how it worked. Dumbass.

In any case, the point isn’t whether I should have paid or not. The point is the sheer and utter lack of communication skills and politeness displayed. That kind of pissed me off.

Perhaps I’m insane for expecting someone to be nice on a Philadelphia city bus. But I don’t think so; I’ve had some perfectly lovely bus drivers, and for the most part they have been neutral at worst. This guy just sucked.

Here are four customer service lessons you can take away from this story:

If The Customer (Or Anyone You Are Communicating With) Doesn’t Understand You, Say Something Different

Repeating the same thing is just stupid. It’s like something out of a ridiculous Simpsons episode: “It’s broke.” “I see that, what do I do now?” “It’s broke.” “I see that, what do I do now?” “It’s broke.” “I see that, what do I do now?” Ad infinitum…

Saying the same non-working thing, or repeating the same non-working strategy, is just plain dumb.

A Little Politeness Is Not That Much To Ask For

Is it really that hard to simply smile and speak politely? No, no it is not, because I see people do it all the time. Say what you will about bad days and bad moods, but in my opinion, if you can’t muster up some simple courtesy it’s because on some level you have made the choice to just not care. If that works for you, fine, but good luck getting ahead in life.

You don’t have to be super positive all the time, but at worst, your attitude should be no lower than “neutral.”

Realize That What’s Familiar To You May Be New To Someone Else

Perhaps the “bag on the token taker machine thingee” is common place, and most people know what it means (of course if the “token taker machine thingee” is so frequently broken, that may explain Philly’s budget crisis – it’s the little things people…) But it wasn’t to me.

When you interact with customers, some of them may have ridiculous and annoying issues. But many of them will simply have issues that just seem annoying to you because you are so familiar with the situation that the solution seems obvious. Learn to distinguish between the two. Or better yet, just treat everyone well; then you don’t have to think about it.

Don’t Make Your Customer Feel Stupid

If I have to explain this point to you, then you are beyond hope. Stop reading my blog now.

In the end, I learned a valuable lesson about the city of Philadelphia’s transit system and about customer service, so it wasn’t a total loss. But next time I may very well just carry my own damn bag on the bus and when the driver looks at me I’ll put the bag over the “token taker machine thingee,” look at the driver, say “it’s broke,” and take my seat. That’ll learn ’em. That’ll learn ’em real good.

***
conference speakerAre you planning an event and looking for a great speaker to add humor and energy? Then visit Avish’s Motivational Humorist page now!
 

Posted in Business Advice | Tagged | 2 Comments

5 Ways to Suck as a Conference Breakout Speaker

lamePop quiz hotshot: You are asked to present a conference breakout session, or are invited to do a program for a an association chapter, user group, etc. You have good ideas and are excited about doing it. But you want to make sure you don’t royally screw it up. What do you do? What. Do. You. Do?

I was recently chatting with a friend who has been in charge of bringing speakers into meetings for her association. I have had this role as well, so being human, we decided to swap “worst presentations we’ve seen” stories. Interestingly, some common themes seemed to emerge.

I have been on all sides of the conference breakout/chapter meeting presentation situation. I have presented, I have arranged to have people present, and I have attended as a simple audience member. Between my conversation with my friend and my experience with various pieces of the presentation spectrum, I now present to you 5 Ways to Suck as a Conference Speaker:

(Note #1: This is similar to my 5 conference speakers who can kill a conference post. The difference is that that post focused on general session, big stage, keynote type speakers. This focuses on the smaller breakout session speeches that the average person is much more likely to be called upon to do

Note #2: The points in this point apply to both professional and non-professional speakers alike. Good is good and bad is bad, regardless of your career or aspirations)

The Misleader

You dirty, dirty liar...

You dirty, dirty liar...


This is my biggest pet peeve when it comes to sucky sessions. You read the write up of the program, it sounds great, and then when you get in the room the presenter does not deliver at all on what was promised! The content they go into is different than the write up, or perhaps in the description it says, “you will learn hundreds of techniques,” and by the time the three hour program is over you have gotten one technique, a bunch of average stories, a lot of fluff, and one bad case of bored-out-of-my-mind-itis (this has in fact happened to me).

This usually happens for one of four reasons:

  1. The presenter wrote the description months ago, and has now forgotten what they promised
  2. The presenter has changed their area of focus since they wrote the description, and now would rather do something else
  3. The organizer edited the description without letting the presenter know
  4. The presenter is an idiot.

You know what? I am going to go ahead and say 99% of the time this happens, it’s for reason #4: The presenter is an idiot.

Why do I say that? Simple. #1 and #2 are no excuse at all, and if that’s the reason, then you are by default an idiot. #3 can happen, but this can be remedied by simply double checking the write up in advance (even if it’s the night before). Most events will post descriptions weeks in advance, so remember to take a look to see what people are expecting.

This is a bit of advice that is pretty good regardless of venue: “Do what you say you are going to do, when you say you are going to do it, in the way you say you are going to do it.” Pretty simple…

Lesson: Before you present, review what exactly you promised you would deliver. Make sure you deliver everything you said you would.

The Shill

The Shill: One step up from bad used car salesman

The Shill: One step up from bad used car salesman


Ah, the Shill. This is the person who is presenting for only one reason: they have something to sell the audience. It could be a product, it could be some service they offer, or it could be an invite to a much bigger event.

There is nothing wrong with speaking promotionally. Hell, I do it from time to time. When it becomes a problem is when the presenter offers zero value in their program. Instead of giving you any usable information, they talk a lot about what you can do and why you should do it, but they never tell you how. In their slimy little pea brained minds, they figure that they will get the audience so excited about the what and why, that people will surely go on to hire them.

Sadly, this tactic will work. A few less experienced or more desperate people will fall for it. Everyone else will hate you. The meeting planner will hate you. I will hide in the bushes and throw eggs at you once the event is over. Eventually, God will smite you. And you’ll deserve it.

If you are invited to do a sales pitch, then by all means, be The Shill. Otherwise, show up with some valuable content, let people know that you know what the heck you are talking about, give the 80% of the audience that will never buy from you some value, and the other 20% will still buy – in fact, they will be more likely to buy.

My friend Fred Gleeck is extremely good at putting on seminars and getting people to buy stuff. At the beginning of his events, he always says, “never buy from someone who doesn’t first deliver value.”

Lesson: Don’t bilk your audience. If you want people to hire you after your talk, give them lots of value during the talk.

The Back Story Babbler

Babble on you crazy diamond...

Babble on you crazy diamond...


It seems that some speakers think that it’s important that the audience understands how they go to where they are, so they start their presentations with their long, fairly uninteresting, way too long story.

Let me let you in on a little secret: no one cares!

A little back story, say 2-3 minutes or so, is good. It gives you some credibility and gives the audience some context for the content you are about to share. Longer than that and you are boring the audience and doing them a disservice. I once sat through a two and a half hour program where the presenter spent the first 45 minutes telling their back story. Blech!

Your back story is neither that important nor that interesting. Get to the content, and get to it quickly.

Lesson: No one cares about you, they care about the information you are going to share with them. Cut your back story down to the absolute minimum the audience needs to know to make your credible and to understand where you are coming from.

The Self Lover

Do you think this guy is as good as he thinks he is? Is anyone *that* good?

Do you think this guy is as good as he thinks he is? Is anyone *that* good?


Some people are waaaaaaaaaaaaaaay too impressed with themselves. They get in front of the room and regale the audience with stories of their great successes. Every time they make a point, they preface it with lines like, “this is so cool, you guys are going to love this.” Usually, they then go on to share some kind of ridiculously basic and non-impressive technique.

Confidence is good, but speakers who overtly express how awesome they are are usually the ones who are in fact the least awesome.

There’s an easy way to avoid this trap: let your content speak for itself! Don’t tell me how awesome your information is, give me the information and let me judge it’s awesomeitude. If it’s good, I’ll let you know, and that is much more powerful than you telling me.

Lesson: Stop being so impressed with yourself. Switch your focus from how good you are to how much you can serve your audience.

The “What the Hell is this Guy Doing Speaking?” Speaker

Some people should never be invited to speak. Ever.

Some people should never be invited to speak. Ever.


This one seems obvious, right? If you have great content but terrible presentation skills, you will never connect with an audience. On the rare occasion that your content is so unique and so valuable, you might be able to get away with bad speaking skills (chances are, your content is neither that unique or valuable)

You don’t need to be an expert speaker, but you should take a little time to plan out your talk, go over what you’re going to say, and work on your skills. A little delivery goes a long way…

Lesson: How are your presentation skills? If they are not good, take a little time to practice and develop them to make sure your content is well received.

There you have it: 5 ways to be an awful conference breakout speaker. Obviously, avoid these and you will be fine. Of course, the best way to avoid this is to book a qualified, humorous, speaking professional to present at your next event (yes, that was a giant self-promotional plug. Check out my Motivational Humorist Page here.)

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conference speakerIf you have a really important presentation coming up, you could always get a little help. Check out Avish’s Smart A.S.S. Ideas page to see how he can help you put on a home run presentation.

Posted in Talk Gooder | 6 Comments

An Open Letter Of Apology To Nordstrom Counter Staff

makeupMy friend and fellow speaker Laurie Brown recently posted the letter below to her Facebook account. I think it is both very funny, and sadly, all too familiar. With her permission, here it is:

Hi,
I am writing to you to apologize for my rude behavior yesterday. My girlfriend and I were looking for makeup, came up to your counter and interrupted the conversation that the three of you were having with one another. Yes, my mother raised me better than that. She did tell me it was disrespectful to interrupt a conversation. But, you know me, I just had to find out about the eye shadow your company sells.

Now, I am sure your conversation must have been important because you were so engrossed that you never even saw us standing there. Maybe you were talking about how Michigan, our state, has been so badly hurt by the recession—perhaps more than any other state in the nation. Or, maybe you were commenting on how Nordstrom, usually very busy, was essentially empty of customers that day. Maybe you were chatting about how if business didn’t pick up, you might all lose your jobs. Whatever it was, we could clearly see your conversation was way more important than us.

The nice thing is, that although we interrupted you, once one of you pointed to the makeup we asked about, you went right back to your conversation.

Here is my promise to you: I will never, ever, ever, bother you again. You can count on it.

Best wishes
Laurie

Hilarious!

What I love is that this is exactly how I feel in these situations. You are standing there, waiting to be helped, and every employee you can find is completely ignoring you while they gab away with friends or co-workers. Stupid, stupid, stupid.

In the grand scheme of things, is Laurie’s decision to not revisit the Nordstrom’s makeup counter going to impact Nordstrom’s sales? Not really. But what about 10 Lauries? 100? 1000?? If it’s happening to her, you better believe it’s happening to others. And as she points out in her letter, the economy (especially in that area) is so bad, no business can afford to lose customers due to simply fixable customer service errors.

Take a look at the service you or your employees are providing. Are the basics (like not gabbing with co-workers while customers are waiting) covered? If not, re-train, re-hire, re-educate, or re-do-whatever-the-heck-you-need-to to fix the situation.

Otherwise, you may find yourself on the end of a Laurie Brown email someday…

laurie(You can learn more about Laurie and read some more of her writing on her customer service and sales tips blog and on her customer service, sales, and presentation skills training website)
 

Posted in Business Advice | Tagged | 6 Comments