New Years Lapse…

toasting glassesHappy New Year!

Through December of 2010, I worked on a series of blog posts to help people prepare for the New Year. Then I got a bit off track and decided to spend quality time with my family, and as a result, none of the articles got finished or posted. So I am posting them now.

(Ok, truth be told, I don’t have a family, per se. That is, I don’t have a wife or children. However, it seems like society completely understands when someone says, “I want to spend a week or two with my spouse and children,” but frowns on someone saying, “yeah, I am going to slack off for two weeks, spend time with my girlfriend, hang with friends, watch movies, read books, and play computer games. Which is what I did. And I loved it. If you don’t like it, then you’re probably just jealous. So there).

Yup, this is how I spent my holiday. It was awesome.

Yup, this is how I spent my holiday. It was awesome.

In any case, since it’s already the first week of January, I figure that most people’s resolutions and goals have already fallen by the wayside. So my “preparing for 2011 articles” will probably be even more useful to you now then they would have been two weeks ago.

Enjoy! The first one will be up shortly!

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8 Ways to Do Something Great

dreamToday is December 10th, which means the “Do Something Great in November” Challenge is over!

I am happy to say that I achieved my goal of writing 50,000 words (50,088 words, to be exact) for my novel as part of National Novel Writing Month (NaNoWriMo).

How did you do with your own November challenge?

More importantly, what did you learn?

Whether you “succeeded” in achieving what you set out to, to me, the real benefit of taking on a huge challenge in a short time frame is the things you can learn about yourself and the new habits you build along the way.

Even if you “failed,” even if you never even got past Day 1, you can still take something away from your experience. Rather than getting down on yourself for not achieving a goal, why not look back and learn from what happened so you can learn?

Even if you didn’t participate in the November challenge, you may still find value in the lessons below. They can be applied to help you be more effective while pursuing your goals or more productive in general.

1) Make Sure the Goal Is Important To You

Whatever...

Whatever...

Though I have had the dream of writing a novel for about thirty years, this was the first time in about twenty that I have seriously sat down and tried to write one. You know what I discovered? I do, in fact, really want to write a novel!

That may not seem like much of a revelation, but how many times have you started on a goal that you had thought about for a long time, only to say to yourself a few days or weeks in, “you know what? I don’t really care about this.”

It’s quite possible that the romanticized notion of what you think the goal is, is actually different from what the goal really is.

The only way to discover that is to actually do something. You can sit around and dream about “being a writer,” but until you force yourself to wake up every morning and sit in the chair and write, you can’t really know what it’s like. The same goes for anything.

If you completed your November goal, did you learn that you do in fact like what you did? Do you want to continue? Or do you think maybe you’d like to move on to something else?

If you didn’t complete it, is it possible that you didn’t because deep down, the goal isn’t that important to you? Nothing wrong with that. In fact, it’s a good thing to find out sooner rather than later.

My learning: This novel writing goal is important to me, and I now know I must continue it. That knowledge in and of itself was worth the time I took this past month to get it done.

Question for you: Do you have a goal, dream, or career path that you have been burning to pursue for a long time? Have you actually done something about it to make sure that it’s important to you? If not, a small one month trial could be just the thing for you.

2) Realize the Importance of the Environment

The baby I can handle. It's the clutter that kills me!

The baby I can handle. It's the clutter that kills me!

I have not historically been the most organized person in the world (right now my friends who know me are laughing their heads off in agreement with that statement).

However, I definitely learned the impact the clutter in my home and office has on my focus and creativity. I would periodically take the time to completely empty my table of everything other than my laptop. Those days, the writing would invariably come easier. As days would go by, entropy would rear its ugly head and my table would get more and more covered, and the writing would get harder.

This wasn’t a dramatic “a-ha!” type of thing. Cleaning the clutter off my desk wouldn’t magically make me more creative, and some days I would get into a flow just fine amidst the clutter. But in general, I found a clean environment helped me focus.

There were other environmental factors as well: How I ate, how I slept, whether I was stressing about something. Heck, even the weather and light setups would have an impact. Temperature was huge for me – I’m ok with cold, but if it’s too warm I get nothing done.

So often we feel unmotivated but can’t put our finger on why. Sometimes a simple environmental tweaking can have a big impact on your productivity.

My learning: If I want to be productive, I need a clean work area. Even if the area behind me is cluttered, if things in front of me are clear, I will be much more productive. Ideally this means that I will keep my office de-cluttered all the time. Practically, it may mean that from time to time I will just have to take everything off my desk and plop it on the ground behind me, out of view.

Question for you: What environmental factors impact your focus and productivity? When you got a lot done, what was going on in your environment? When you struggled, could you connect it to something around you? What can you do to increase the former and decrease the latter on a regular basis?

3) Employ “Persistent Starting”

Keep starting

Keep starting

Probably the most useful thing I learned from this month, and an idea that I think could be useful to many of my readers.

It is so useful that, rather than explaining it here, I plan on writing an entire post dedicated to that one idea.

Check back soon (or subscribe via RSS or Email) to make sure you don’t miss it!

I know, I’m such a tease…:-)

4) Redefine What’s Possible

possibilities
Few things hold people back from achieving all the magnificent things they are capable of as much as their own limiting beliefs about what they are capable of.

On Sunday night, October, 31st, I was a little scared. Not because it was Halloween or because I had just watched yet another horror movie. No, I was scared because I knew the next morning I would wake up, open up a blank MS Word document, and start typing away on a novel. Writing 50,000 words in a month was a big task, and with everything going on I didn’t know if I would succeed.

What I loved about doing NaNoWriMo isn’t that I got almost half my novel written (though that is freakin’ cool). It’s that I showed myself it was possible.

This was one of the big reasons I put the Do Something Great in November Challenge out to my blog readers. I wanted people to stretch themselves, just to show themselves that they could.

Probably more so than any other aspect of “Motivational Speaking,” that is what I enjoy the most. Simply doing things that help other people realize they are in fact capable of doing something they did not think they could do.

My learning: Writing a novel is well within my capabilities. As large a task as it seems, I don’t really have any excuse to not complete it now.

Question for you: Is there something you think you would like to do but on some level doubt you can? Then it’s time to give it a try! And consider stretching yourself – don’t dip a toe in the water and see how it feels. Go into it 100%, even if for a short while just to prove to yourself that you can.

5) Accept that Excuses are Stupid (And Will Always Be There)

Now is never a good time to start. Start anyway.

Now is never a good time to start. Start anyway.

The last week of October, I seriously considered backing out of this project. It seemed like a really big task to take on. On top of that, November was shaping up to be a busy month – some additional work had come in, as did an additional family trip I needed to travel for. Plus there was Thanksgiving to deal with. November was just not looking like a good month to take on a new challenge.

Of course, you know as well as I do that there are always excuses. And those excuses are just that: excuses.

If, on the last day of any month, you ask yourself, “is now a good time to take a whole month and throw myself into a new endeavor?” the answer will almost always be, “no, of course not.”

This doesn’t mean that you won’t have some busier and some quieter times. It just means that there’s never a perfect time to start. Hell, there may never even be a good time to start.

Start anyway.

Even if you have to make your goal smaller, start now. There’s never a good time, there’s only now.

I was lucky in that I had two things that helped me get past my excuses:

  1. I wanted to participate in NaNoWriMo, which meant it had to be November.
  2. I had publicly declared my participation, which meant I would have to publicly declare my flaking on it.

Those factors won’t always be in place, so I am going to use this experience to remind myself, “There’s never a good time, there’s only now.”

My learning: Here it is, for a third time: There’s never a good time, there’s only now.

Question for you: Are you waiting for the “right time,” or a “good time” to start something. Stop waiting, and get started, There’s only now.

6) Acknowledge that Internal Obstacles can Be More Challenging than External Ones

Sometimes you can be your own worst enemy

Sometimes you can be your own worst enemy

I definitely faced some setbacks over the last month. I was away or on the road for eight of the first fourteen days of the month. There was Thanksgiving. There were work assignments. And, as with anyone, there were sudden last minute changes and additions to my schedule.

But you know what was much harder to navigate than all of those external interruptions? That little voice in my head that said, “Take a day off. Why are you bothering? This is a waste of time. Do something more important. You’re too tired today. You have too many other things to worry about. Who cares if you don’t finish?”

And so on, and so on, and so on…

Let me tell you, that little voice was the bane of my November. Some days he would be quiet, but on others he would be whispering to me in full force. There were definitely days where I had the time, energy, and intention of writing, but that damned little voice knocked me off my path.

Of course, the owner of that damned little voice was me.

And therein lies the rub. We are usually our own worst enemy.

All the external obstacles are certainly a pain in the ass. But really, they can be planned for, reacted to, and worked around. It’s our own inner obstacles that we have to watch out for.

I fact, I would go so far as to say that external obstacles only get in your way to the extent that they give fodder for your inner obstacles to build off.

Before you Smart Asses jump in and comment, yes, I understand that there are extreme case. If you have a critical work presentation in the morning and Dr. Doom kidnaps you and straps you to a Doomsday device and you aren’t freed until after the presentation deadline, sure, you got a case for the power of external obstacles. But I’m talking about the day to day stuff people let throw them off track.

Your boss forced you to work late? Yeah, that’s a pain, but the real obstacle is that little voice that says, “It’s too late to go to the gym now,” or, “I’m too frustrated at him to focus on my book.”

My learning: Master (or at least gain some semblance of control over) that little voice in your head, and the external obstacles will be nothing more than minor speed bumps on your road to success.

Question for you? How good are you at managing inner obstacles and that little voice in your head? What can you do to shut that little voice up when it tried to get you off track?

7) Look Forward, Not Back

Excuse me sir, but your future is the other way...

Excuse me sir, but your future is the other way...

You know what’s depressing to me about this whole process? I have wanted to write a novel for almost my whole life. Being conservative in my estimates and looking just at my adult life, let’s say that’s 180 months (15 years x 12 months per year). In those 180 months, I wrote 0 words.

0.

Zero.

Zilch.

In one month I wrote 50,000 words.

Do the math: I could have (or should have) written 9,000,000 words by now.

9 MILLION!

Let’s say a book is 150,000 words (yes, it’s a bit long, but I’m verbose, and that makes the math easier). That would be the equivalent of 60 books.

SIXTY BOOKS!

Yes, this is an exaggerated and simplified model. But what if my output was just 1/10th of that? That’s still six books.

It’s easy to look backwards and be depressed and feel like a failure when you focus on all the “what ifs” and “if onlys.”

Stop it!

There’s no point to it. You can’t change the past. Sure, study it and learn from it, but don’t beat yourself up over it. Just use that to fuel your motivation to not let the future continue pass you by as you don’t take action.

My learning: Stop wishing I had done thing differently. Instead, focus on doing things differently right now.

Question for you: Where is your focus? Are you looking backwards or forwards? What can you do right now, today, to not repeat the mistakes of the past?

8) Focus on Process, Not Product

Life's a journey. Take it one step at a time.

Life's a journey. Take it one step at a time.

Whether you achieved your goal or not, if you do nothing else different from this point forward then the November challenge may have just been a big waste of time.

If you’re goal was truly a “one-off” thing, like “I need write and mail 300 of these wedding thank you cards,” then that’s great, you don’t really have to do something different.

However, if you were going after something more permanent, then the “end goal” is really just a milestone on your road to real success.

Remember, your goal shouldn’t be “to achieve the goal.” Your goal should be “to build the habits to make achieving both this and future goals easy.”

I won’t go so far as to say I have built the habit of writing fiction everyday; I haven’t. But I am working on that, and I am moving in that direction. How do I know? Because in the first six “working” days of December, after NaNoWriMo was over, I continued to write. I dropped my daily word count goal from 2500 words to 1000 words, but I am still writing, and still building a habit that will serve me for a long time.

Whatever your goal was, have you learned something that you can take with you moving forward? Have you built (or started to build) a habit that will serve you going forward?

My learning: Habits, habits, habits. Building habits is waaaaaaaaaaaaaaay more important than achieving goals.

Question for you? What habits did you build? What habits can you continue to build?

A Final Word

Phew!

That was a lot of words to explain what I learned from November. You would think I’d want to write less after cranking out a ton of writing all month!

But the truth is, there’s probably even more I could say on the topic. I’m really proud of what I did (even if this novel goes nowhere). I don’t want to be too grandiose and say it was a life-changing experience, but I suppose in some ways it was. Not in the giant, “Oh my God I almost just died so let me change everything about my life way,” but in a much more subtle, “hmm, here are some things I can now do better way.”

If you did the challenge, I hope you felt a similar shift. If not, I hope I:

  1. Gave you some ideas you can use as you pursue your goals
  2. Motivated you to take on your own “Do Something Great” Challenge.

Please add your comments below, either sharing your November experience or sharing your thoughts about applying these ideas to your own life/business.

Here’s to completing a great November, continuing that on to a great December, and marching on into an amazing 2011!

***
Motivational Humorist Avish ParasharDo you want help doing something great yourself? Then sign up for some Smart Ass Mentoring now!

Posted in Motivation & Success | Tagged | 3 Comments

Alcohol Does Not Kill Brain Cells…

drunk2Yesterday I posted an article on the importance of questioning your own assumptions.

As fate would have it, today I came across a website that dedicated to correcting false assumptions we have about science, history, pop culture, and more (they call them, “misconceptions”)

It’s a very interesting site. Check it out, and see how many of the misconceptions they dispel happen to be ones you thought were true…

Misconception Junction

A few of my favorites:

The Lesson:

Don’t believe something’s true just because someone told you so. Even if it was your parents. Ok, maybe especially if it was your parents. Have a little respect for reason, logic, science, and fact.

And remember, if you were wrong about some of these assumptions, then what other assumptions about your own life and capabilities might you be wrong about to…?

P.S. The title of this blog post refers to yet another article on their site: Alcohol Does Not Kill Brain Cells

***
Motivational Humorist Avish ParasharAre you planning an event and looking for a great speaker to add humor and energy? Then visit Avish’s Motivational Humorist page now!
 

Posted in Motivation & Success | 2 Comments

Are Your Assumptions Holding You Back?

Philadelphia_Eagles_logo Last week I watched the Eagles of Philadelphia best the Texans of Houston in professional football match. It was most exciting.
This event may not seem noteworthy to you, but to me it was huge, because I had assumed that I would not be able to watch the game.

Why had I made such an erroneous assumption?

Because it was a Thursday night game, carried only by the NFL Network. I don’t get the NFL Network. To get the NFL Network you need to the special “sports package.” Or so I thought…

On that Thursday, I considered my options for watching this game. I could go to a place that was broadcasting it, but let’s face it: a football game that doesn’t start until after 8:00PM was probably going to run until 11:30ish. On a school work night. And by “place,” I mean, “establishment that serves libations.” Otherwise known as a “bar.” Did I really want to spend three plus hours at a bar on a Thursday night? No, not really.

(Wait, did I just type that? I must be getting old…)

Yup, it was inevitable...

Yup, it was inevitable...

My “plan b” was to go old school and listen to the game on the radio. I had listened to games on the radio before, but only in my car; I had never just sat on my couch and listened to one.

The thought of doing so seemed…weird. I mean, what does one do with one’s eyes while listening to the radio? Do I stare into nothingness? Close them and visualize the game? Have the TV on with the volume off, tuned to some show where I didn’t care what the people were saying, like “VH1’s 20 Best Beach Bodies”? I had no idea…

But that seemed like my only option, so that’s what I did. I turned on the radio and listened to the audio broadcast of the Eagles-Texans game.

It wasn’t a bad experience, though I’ll admit I was a bit disappointed that at no point did Orsen Welles break into the broadcast to tell me about an alien invasion. Yes, in my world, sitting at home listening to the radio is like living in the 1930’s. What can I say? I’m a child of television.

Old. School. Entertainment.

Old. School. Entertainment.

I realize that right now you NPR diehards are aghast at my uncouth, non-refined adherence to a sub-intellectual form of entertainment. If you are one of them, I ask, “Why are you surprised?” I’m the guy who wrote not one, but two articles about MTV’s Jersey Shore (You can read them here and here).

In any case, it was nice to listen to the game, but as I suspected, it was hard for me to just sit and listen to something with no visual stimulus. On a lark, I said to myself, “hmm, I don’t get the NFL Network, but since this is a local game, maybe one of the local channels will still carry it.”

I flip on the TV and scroll through the digital cable guide. As I am doing so, I come upon the NFL Network. “Hey, why not give it a try?”

I click on “view” option and lo and behold – The game appears on my TV!

I sat stunned for a moment, not sure if I was seeing correctly, and then wondered if the channel would suddenly blink out as if my Cable Company just wanted to tease me. “That’s right friend, you could be watching this game right now if you only fork over even more money to our massive cable conglomeration. (Seriously, I wouldn’t put it past them)

But the channel stayed on, and I got to enjoy watching the game on my TV. It was doubly enjoyable because the Eagles won the game. Go Philly!

Not only did I get to watch the game, but I also learned that I actually got a channel I had assumed I didn’t.

And therein lies the important lesson: It’s important to question your assumptions about the things you know to be true.

Because when you assume, you make an ass out of - well, you know how the saying goes...

Because when you assume, you make an ass out of - well, you know how the saying goes...

Sometimes you can be so convinced that things are a certain way that you never bother to revisit those assumptions. What’s crazy is that sometimes those initial assumptions come:

  • From only one instance
  • From second or third hand information
  • From something that happened so long ago that things may very well be completely different now.

A little questioning and testing can go a long way.

This is not to say that you should go back and question everything you have ever learned or know to be true. However, consider the ROI of questioning your assumptions. For example:

  • For me, questioning my assumption had a very low investment. Ten seconds to just try the channel. Well worth the effort.
  • You’re having a few friends over for dinner. You “know” one of them can’t make it because he has to work that night. However, taking the extra second to add him to the email invite list could head off hurt feeling if it turns out you were wrong. Low investment, high return.
  • You saw a job listing that appealed to you, but now it’s not listed anymore.  There’s a little more effort involved in crafting a polite email or making a phone call to see if the position is still open, but the return, if they are still hiring, is well worth the effort.

At the bare minimum, question the assumptions that hold you back from doing what you want to do in the areas of your life that are important to you.

What assumptions are you making right now about your business, your job, your customers, your employees, your relationships, your dreams, etc., that are preventing you from living your life to your fullest?

Sure, some of those assumptions will be correct (many of them will be, in fact), but wouldn’t it be worth trying if even one of them proved false?

Assumptions are an amazing way people block their own path to success. Don’t get sucked in by them – question, question, question!

For, me, my assumption questioning gave me a small victory; I got to watch a football game. For you, the payoff could be much, much more…

***
Improvise to Success!Learn the 16 simple but powerful principles that will lead to personal and professional success! In this 200 page book, Avish explains how the ideas from improv comedy can make your life easier and more successful. Check it out Improvise to Success! now!
 

Posted in Business Advice, Motivation & Success | 1 Comment

Progress, Not Perfection [Video Post]

Wow, November is over! That means that the “Do Something Great in November” Challenge is over too. I have a written post summarizing what I did and what I learned (and, of course, you can take away from my experience) coming soon. For now, take a look at this video where I give a quick summary along with a critical important lesson when it comes to achieving goals: You must focus on progress, not perfection!

Posted in Motivation & Success, Video | 2 Comments

6 Things You Probably Forget To Be Thankful For…

turkeyHere in the U.S., tomorrow is Thanksgiving Day. This is a day where we sit around, eat a lot of food, then eat more food, then pass out in a food coma, then wake up and eat more food.

Oh yeah, and we’re also supposed to give thanks for all the blessing we have in life. This is a wonderful thing to do, not just once a year, but all the time, regardless of what country you live in.

There are some big important things we should be thankful for, and this time of year most people focus on those. You know the things: your family, friends, and loved ones. Your health, and the health of those you care about. The money you have, the opportunities available to you, the fact that you have food and a place to live.

Those are all wonderful and you should be thankful for them. However, in true Motivational Smart Ass style, I would like to give you six more things you should be thankful for. Things that you may never have considered being thankful for before. But you should…

1) The Brilliant Bastards Who Didn’t Care What Others Thought About Them

Some people just don't care. Love them.

Some people just don't care. Love them.

Face it – most of the cool stuff you enjoy today and take for granted started out as someone’s crazy dream. A dream so crazy that when they acted on it, they were ridiculed and discouraged. But did that stop them? Nope. They just kept going, and going, and going, and eventually achieved breakthroughs and success that transformed the world.

We look back and take their achievements for granted, but we shouldn’t. It’s not always easy to persist in the face of mockery and rejection. So don’t just be thankful for the things you have, be thankful that there are people in the world, now and in the past, who had the mentality to keep going and create those things.

  • In addition to being thankful for being able to spend time with your family, be thankful that the Wright Brothers kept going and going, which is why you can get on a plane to visit them.
  • In addition to being thankful for having light and heat on a cold night, be thankful that Edison never gave up after many, many failed attempts.
  • In addition to being thankful for being able to read the Motivational Smart Ass blog, be thankful that Al Gore invented the internet (actually, it was a guy named Vinton Cerf, and my buddy Fred just recorded a video interview with him on “the future of internet information marketing”)

So the next time you see somebody walking down the street wearing, saying, or doing something so ridiculous you think to yourself, “what the heck are they thinking?!?” don’t be a hater. Instead, be grateful to them. Because those brilliant bastards who just don’t care are a big part of the reason why you are able to enjoy so many of the things you do.

2) That D#$% or B#$% Who Broke Your Heart

It's not you, it's me. I hate you.

It's not you, it's me. I hate you.

If you’re like most people, someone at some point broke the heck out of your heat. And, if you’re like most people, you harbor some resentment or ill will towards them. Or, in the best case, you have reached a neutral place with your opinion of them.

I say, take it one step further and be grateful for them, and what they did!

You don’t have to like them, forgive them, get back in touch with them, or contact them to make amends. Just be grateful you went through it in the past, it’s over now, and it taught you some valuable things:

  1. You learned what you shouldn’t look for in a relationship (so you avoided that in the future right?)
  2. You learned how much having your heart broken sucks so you were careful with others (you were careful with others’ hearts, right?)
  3. You learned how bad things can get, so you truly appreciate the relationship (or even the single life) you have now (you do appreciate what you have right now, right?)

Hmm, maybe you didn’t learn anything at all.. Ah hell, be grateful anyway. It’s a much better way to go through life than being bitter.

3) The People You Don’t Notice.

Trust me, there's a person in this room. You just don't notice them...
It’s easy to be thankful and grateful to the people who go out of their way to help you:

  • The person who lends you a few bucks when you need it
  • The driver who lets you merge in front of them when you are in the wrong lane
  • The person who offers you their seat on a crowded bus or train.
  • And so on and so on

Those are wonderfully nice people, but I’d like to suggest you take a moment to be thankful for all the people you don’t notice at all.

You know who I am talking about:

  1. The neighbor who doesn’t throw loud parties.
  2. The person sitting next to you on the plane who doesn’t talk your ear off.
  3. The 99% of drivers on the road who drive like normal, rational people
  4. And so on and so on

There are a lot of people who simply live their lives in their own polite, simple way and don’t intrude on your happiness at all. I love those people.

This is the standard bell curve type distribution. 10% of people will intrude on your life in a way that annoys the hell out of you. 10% will come into your life in a way that makes your life better.

Take a moment now to be grateful for that remaining 80% that lets you go on and live your own life in peace.

4) John Plumb

John Plumb invented plumbing. It was named after him. Here’s a picture:

Joe Plumb. Inventor of plumbing

Joe Plumb. Inventor of plumbing

Ok, I guess that’s a lie. That’s not John Plumb, and he didn’t invent plumbing. Plumbing was probably invented by a bunch of people who looked like this:

In your dreams, mister

In your dreams, mister

I don’t really know who invented plumbing. The Romans had something to do with it. Bob Villa may also have been involved.

Regardless of who invented it, you should take a moment now to be grateful for plumbing.

If you aren’t a plumber and don’t work for the water company (and aren’t a big enough nerd to learn all about it for your own enjoyment), you probably have no idea how plumbing works. You turn the faucet and boom, out comes water. But there’s a lot more too it. I won’t explain it to you because I don’t know how it works either. I’m just really happy it does.

As a kid, I used to fantasize about living in medieval fantasy worlds I read about in the Lord of the Rings, Dragonlance, and Shannara books (I am a big enough nerd to have done that, but not a big enough nerd to have researched exactly how plumbing works). Then I realized that they had no plumbing. Nada. Zero. Zilch.

My fantasy world experience would be great until about two hours after I had my first meal of “iron rations” or “Otik’s Fried Potatoes”) At which point I would desperately try to find a toilet…

(note: if you got those food references, then you are as big a nerd as me. If not, go read some good epic fantasy novels).

If you want to know what life without plumbing would be like, read this interesting, funny, and totally disgusting article: Medieval Slimes
(Note: it’s pretty disgusting. Don’t blame me if you click through and it grosses you out)

5) The Music of Rush

Rush-band
This is my blog, so what I say goes. You should appreciate the music of Rush, even if you have never heard a Rush song. And if you haven’t, go listen to some now.

To learn more about Rush’s awesomeness check out this. And this. And of course, this.

Then watch my YouTube playlist, “Intro to Rush,” that I made just for you:

Rush rules. Be grateful they exist.

6) The Library

Me love the liberry

Me love the liberry

I don’t understand why more people don’t use the public library. think about it:

A FREE (ok, not entirely free since our taxes pay for it, but that’s a sunk cost after which you don’t pay again!) storehouse of information and entertainment.

  • Got a question on a topic? There’s a book about it, and the library probably has it.
  • Want to learn a new skill? There’s a book about it, and the library probably has it.
  • Need some entertainment? The library is filled with fiction novels, and most have DVD/Video collections.
  • Want to buy a book? The library is filled with books, and may very well have the one you want to be. For you to read. For Free.
  • Want to hear an interesting speaker? Your library probably brings in authors and speakers. Quite often you can see them For. Free.

You know what I like to do sometimes? Walk down a random aisle in the library (fiction or non-fiction) and just grab a book off the shelf and peruse the contents. 90% of the time I put the book back. 10% of the time I am intrigued enough to check it out. For Free. I get to try out a book I never heard of or learn something about a topic I never considered before. For Free.

My God, in a world dominated by 140 character tweets, thousands of text messages, 4 minute YouTube videos, and mindless reality TV junk (all of which I partake in, by the way) can we please take a moment and be grateful for the fact that the government is allocating some funding to create storehouses of in-depth information that anyone can walk into and read or take?? For – say it with me now “FREE”

Am I making myself clear here? Be grateful for these institutions of collected knowledge. Even if you don’t have a library card and haven’t been to one in years, just take an hour and go to your local library and peruse the shelves and marvel at the fact that your city, town, community, etc. makes these resources available to you.

For.

Absolutely.

Free.

To hell with it, I’m putting my money where my mouth is. Anybody in the relatively local Philly area that wants me to do an event for their local library (as a fundraiser or as a community service type event) let me know. I’m open to talking about it…

A Final Word…

While this may have been a slightly tongue in cheek message of things to be thankful for (except Rush. We don’t joke about the greatness of Rush), the lesson is clear:

We have so much to be thankful for.

Not just the big stuff, but everything.

Don’t forget about them. And don’t squander them. Use this holiday season to feel and express your thanks for everything you can.

For me, I’d also like to take a moment to thank you, my blog reader. Without you, I would be wasting my time. So thanks, you make this all worth my while.

Happy Thanksgiving!

***
Motivational Humorist Avish ParasharAre you planning an event and looking for a great speaker to add humor and energy? Then visit Avish’s Motivational Humorist page now!

Posted in Lists, Motivation & Success | 4 Comments

Do Something Great in November – The Real Prize of Habit Building

brushing teethThe problem with goals is that sometimes we achieve them. And when we do, we go right back to where we were when we started. And that sucks…

Today is November 22nd, which makes this Day 22 of the “Do Something Great in November” Challenge. How is it going for you?

For me, I am a bit behind the pace to complete 50,000 words on my novel. However, I knew going in that I would be a little behind (my first two weeks in Nov were a bit crazy), so I am confident I will hit the 50,000 word mark by the end of the month. (For you numbers people, I have written 33,306 words so far. If you break 50,000 words down into 30 days then multiply by 18, you’ll see that I should be at 36,667 words. So a little far behind, but not too bad).

However, all this talk about goals and word counts made me realize something very important:

I lost sight of the the real prize

“What do you mean Avish? I thought your goal was to write 50,000 words, and you seem on pace to do that.”

You are correct, I am on pace to write 50,000 words. However, if you recall back to the original post, writing 50,000 words was just one part of the goal. The big picture, the real goal, the objective I had that would lead not just to a large chunk of a novel but one that would also lead to future and ongoing success, wasn’t about writing a certain number of words.

“It wasn’t?”

No. No it wasn’t.

The real goal was to use this opportunity to break down old habits and build some new ones. I would love to have a novel written (or half written, since 50,000 words would be a tiny novel) by the end of the month. But, I would much rather finish the month having developed habits that would allow me to “be a writer.”

However, as the month has gone by and I fell a bit behind, my mind started to obsess over hitting my word count. I started thinking in terms of, “well, I guess better try to block out three hours this weekend to catch up,” and “if I get back on track on Monday, I’ll still hit 50,000 words by the end of the month.”

Those are fine thoughts if all I cared about was word count. However, by putting that much thought into the end goal, I neglected to think about the habit building aspect. Everything became about that number.

This is a problem for one simple, but important reason:

Goals are temporary; habits are forever.

Let me ask you this: if you were in my position, would you rather finish November with 50,000 words done, and then not write again for a year, or would you rather complete only 25,000 words but have developed the habit of writing 1,000 words every day, continuing beyond November, no matter what?

Of course building the habit is better. Writing 50,000 words every November means at the end of the year, you would have written 50,000 words. Writing 1,000 words a day means at the end of the year you would have written 365,000 words. This doesn’t even take into account the momentum and creative flow consistency brings, as well as the greater improvement you get from regularly engaging in an activity.

The best part of habit building is that everything becomes easier. When I was a kid, I used to hate to brush my teeth before going to sleep. But I did it everyday because my parents forced me to. Eventually, it become such a habit that I did it automatically. For the last 20+ years of my life, it has been such a habit that I find it much more uncomfortable not to brush my teeth.

That’s the power of building habits. If writing first thing in the morning became a habit for me like brushing my teeth, then it will eventually become more uncomfortable to not do it than to do it. It just becomes something you do. There’s no struggle. There’s no procrastination. It becomes automatic.

To me, it’s a no brainer:  Build the habits. Let your results flow out of those habits.

The same principle could be applied to many different areas. Health and fitness. Regular reading. Keeping your house or office organized. Connecting with your lived ones. Marketing.

The list goes on and on.

It can be very easy however, to lose sight of the real prize and start focusing on short term goals.

  • “Oh, I’ll skip today but double up tomorrow.”
  • “Whatever, it’s not that important that I do this now. I can do it next month.”
  • “Wow, I hit my goal so I deserve to slack off for a bit.”

The last one is the worst. There’s nothing wrong with giving yourself a break, but if you take a break without having built a habit, what you’re really doing is unconditioning yourself. If you haven’t built a habit, it will be easy to let one day off become two, which will become three. Before you know it, two weeks have gone by and you haven’t gotten back to on track, and now you’re not sure if you ever will (I have gone through this many times with work out routines…)

With the 8 days remaining in the month, I am adopting a new approach:

  1. I will continue to shoot for 2,500 words per day. I still want to achieve the “result goal” of 50,000 words.
  2. However, I will make damned sure to not a day go by without writing. I will do my best to write at the same time everyday (for me, that is 7AM). I want to build the habit of writing at 7AM everyday.

The key to making that second one work, however, is that I make no minimum on how long I must write or how many words I need to produce. In fact, for the rest of November, I will set my minimum at one sentence.

You read that right, just one sentence.

Of course I will be shooting for 2,500. But there will be some days (like Thanksgiving Day) where it won’t be practical, convenient, or frankly desirable for me to sit and write for 90-120 minutes). Some mornings I may be way ahead in my word count and have a full day of other things to do. On those days, rather than blowing off the writing altogether, I’ll force myself to fire up the computer and write at least one sentence.

Why? Habit building.

I want to condition my mind to write at 7AM, everyday. The length of time will come later. For now, I’m just starting with the first step: building the habit of writing something ever day.

How about you? Are you pursuing a short term goal, or are you building a long term habit? What is your horizon? Is your eye on the right prize?

I hope your November efforts have been going well. Please share your experiences, thoughts, and challenges in the comments below. Also, let everyone know what habits you are committed to building to help you gain long term success!

Posted in Motivation & Success | Tagged | 5 Comments

Three Powerful Problem Solving Lessons You Can Learn From My Stupidity

ironing tieDo you ever have a problem that you find particularly vexing? Of course you do, we all do. The next time you come across one of those challenges, try applying the three lessons I learned from a recent battle I almost lost with stupidity…

This past weekend I had an out of town speaking engagement. I’ll admit, I’m not the most meticulous packer. Tim Gunn would probably shoot me on sight as a mercy killing to the world of fashion. When I travel, I usually fold up my suit and dress shirts and shove them into my small carry-on sized suitcase. I owned a garment bag years ago. I hated it. When the zipper broke, I took that as a sign to God to let it go, and have only used suitcases ever since.

Blech. Never again.

Blech. Never again.


I understand that the suit and shirt will get wrinkled by the time I get to my hotel, but that’s not a problem. I usually just steam the suit and iron the shirt right after I check in. Pretty much all hotels have irons and ironing boards in them.

I get to the Hampton Inn I was staying at and check in. I have about an hour before I have to get to dinner, so I turn the shower onto the hottest setting and close the door (side note to this: Have you ever filled the bathroom with steam and only then realized that you have to go to the bathroom? “Using the facilities” in a steam filled water closet is no fun, let me tell you. But I digress…).

As the steam collects in the bathroom, I open my suitcase and pull out the suit and shirt and then head for the closet to grab a hanger for the suit and the iron for my shirt.

There was just one problem: There was no closet!

What.

The.

Heck?!?

No closet meant:

  1. No hangers
  2. No iron or ironing board
  3. No way for me to implement my “clothing de-wrinklification” plan

This seemed odd to me. I mean, I could kind of buy that a hotel room may not have an iron in it, but no closet or hangers at all? That seemed impossible.

So I looked. Everywhere. In the foyer. In the room. Even in the bathroom. (Let’s face it, there’s not all that many places you can hide a closet in a hotel room). No closet.

There was no closet, but there was a giant mirror on the wall. By giant, I mean it stood floor to ceiling in height and was wider than two of me side by side. It was huge. I wondered for a moment if it was just a mirror or if it happened to be a magical passageway to the land of Narnia. Why would anyone need a mirror quite that large? Maybe Andre the Giant was a frequenter of the Hampton Inn and needed to check out his full body suit before going out on the town.

I'm sure Andre needed to check the look of his mighty singlet before wrestling

I'm sure Andre needed to check the look of his mighty singlet before wrestling


Then a thought occurred to me: perhaps the mirror was a door and the closet was behind it. Oh, Avish, you are quite a clever genius.

I had never seen a full sized mirror/door before, so I wasn’t sure. I walk up to the mirror, grab the edge, and pull. It doesn’t seem to want to move. So I tug just a little bit harder. Still nothing.

At this point, I feel I am pulling relatively hard. Certainly harder than an average human being should be expected to pull to open a closet door. I then have a vision of pulling the mirror so hard that it rips off the wall, falls right on top of me, and shatters into a millions pieces. Not only did I not need those seven years of bad luck, but I figured my host, who was paying for the room, would not like to receive that bill from the hotel.

“Excuse me, Mr. Parashar, it says here you shattered a mirror in your hotel room…could you explain that please…?”

Yeah, I would rather not deal with that. So I stopped trying and resigned myself to the fact that maybe this hotel room didn’t have a closet. Or an ironing board. Or an iron. Or hangers.

I take my suit and go into the now steamed bathroom. Without a hanger, I couldn’t hang up the suit per se, but the bathroom did have multiple wall hooks.

“Of course,” I think to myself. “They have extra wall hooks since they don’t have hangers. That makes some kind of warped logical sense. Sort of…”

My suit is now steaming, but my shirt is still very wrinkled. Without an iron, I am not sure what to do.

“Hey,” I think, “why don’t I steam my shirt to?”

I take the shirt into the bathroom, but now both hooks are used by my suit (one for the jacket, one for the pants). I do the only thing I can: I lay out the shirt on the bathroom counter and decide to hope that the wrinkles will steam out of the shirt…

I return to the room and flip on the TV to relax a bit before heading out to dinner. As I watched a re-run of yet another episode of Law and Order I had seen 172 times, I thought about how weird it was that there was no closet. Does the Hampton Inn happen to cater to a non-closet using demographic? If so, who exactly is in that demographic? Who wouldn’t like a closet? Maybe nomadic tribesmen who only sleep in tents? But how many of them would find need to stay at Hampton Inn in Kansas City?

Closets? We don't need no stinkin' closets!

Closets? We don't need no stinkin' closets!


It was a puzzlement.

I figure I’ll ask about it on my way back to my room after dinner. I am hesitant though, because I am afraid that one of two things will happen:

  1. They will look at me and say, “no of course we don’t have closets,” and I’ll feel stupid
  2. They will look at me and say, “um, what are you talking about, all out rooms have closets,” and I’ll feel stupid.

No sir, it's not your "question" that makes you look stupid...

No sir, it’s not your "question" that makes you look stupid...


Basically, I am afraid of looking stupid.

As dinner time approaches, I decide to leaf through the folder hotels put in their rooms to tell you all about the property. The guide lists the hotel amenities in alphabetical order.

I get to the “i’s”, and sure enough, there is an entry for “iron and ironing board.” The book says, “all guest rooms come with irons and ironing boards.”

Uh oh. Either I was really missing something, or I got put in the one room in the entire hotel that did not come with the iron and closet. Maybe the front desk people took a look at me and thought, “clearly this is a man who would have no use for a closet or iron. Let’s give him the “dorm room suite.”

That seemed highly unlikely. There had to be a closet complete with iron, ironing board, and hangers in this room. But where could it be?

There was only one place: the mirror.

I return to the mirror, trying to avoid how ridiculous my reflection looked analyzing it to see if it was a door.

I again grab the edge and pull. Again, nothing.

Then I have a moment of clarity. Perhaps I should try pulling the other edge.

I grab that edge and pull.

Click!

Sure enough, the mirror swings open, revealing a standard hotel closet inside. After my quest to find it, I half-expected to see a secret passage leading down into the darkness there. But no, it was just a closet with an iron, ironing board, and hangers inside.

Let me tell you this: I felt mighty stupid at that moment. Now I know how Dorothy must have felt at the end of the Wizard of Oz when the Good Witch told her she had the power to go home whenever she wanted. “Wait, I went through all that, and the answer was right here in front of me the whole time? What the heck?!?” Yup, I understood completely.

I had assumed there was no closet and the spent an hour trying to figure out how to straighten my shirt without an iron, when everything I needed was right there.

Dumb, dumb, dumb.

Ah well, at least I spared myself the ignominy of walking up the person at the front desk and saying, “why does my room not have a closet?”

So yes, later that night I ironed my shirt (which was good, because the steam was doing nothing for it) and then did my presentation the next morning with nary a hitch.

But still, I couldn’t stop thinking about my own ridiculous stupidity when it came to that mirror and closet scenario. As I thought about it, I realized that there are three important lessons here about problem solving:

Don’t Pick a Theory and Then Find Facts to Justify It

Forcing facts to fit a theory is just building a house of cards - no foundation, no stability

Forcing facts to fit a theory is just building a house of cards - no foundation, no stability


Upon my initial cursory exploration of the room, I concluded that for whatever reason, this hotel room did not have a closet. As soon as I did that, my mind starting finding justifications for that belief:

  1. “Maybe Hampton Inn caters to non-business travellers who don’t need that stuff.”
  2. “That must be why they have multiple hooks in the bathroom”
  3. “Oh look there’s another hook in the main room. That must be because they don’t have a closet.”

Stupid, stupid, stupid.

We all do this in many areas of our own lives, and it can be damn damaging.

For example, say you make an assumption about another person (“they’re selfish”). You will then be tempted to look at everything they do as being selfish and as a result, completely miss their true intentions.

Assumptive thinking is dangerous thinking. Don’t make a theory and then find facts to support it. In fact, the best theories are formed when you are willing to look at and consider facts that disprove your theory. If your theory survives that scrutiny, it may very well be true.

Question: Are you able to stay objective for as long as possible, or do you quickly make judgments and then find facts to support your opinion?

Attack Problems from Multiple Angles

Try more than one approach

Try more than one approach


Let’s take this point literally: I tried to open the mirror from one angle. That failed, so I gave up. It was only when I attacked the problem from the other angle (grabbing the mirror from the other side) that I solved my problem.

In the same way, I encourage you to not give up after attempting only one solution. Try a different angle: approach the problem from the other side, use a different perspective, question all your assumptions, ask for input from people with a completely different opinion, etc.

Question: Do you give up after one attempt, or do you persist and attack your problems from multiple angles?

Abandon Foolish Pride

Even if your hair is ridiculous, if you like it, then who cares? Go on with your bad self

Even if your hair is ridiculous, if you like it, then who cares? Go on with your bad self


If I had called the operator for help or asked in person at the front desk, would I have felt foolish? Yes. Does that matter? No.

What would look more foolish: asking a stupid question or conducting a three hour workshop with a wrinkled shirt? Which was more important professionally? Which would have impacted my presentation more?

Look, we all know this intellectually, we just need to apply it in practice: No one can make you feel foolish. You either feel foolish or you don’t.

Yeah, when I do stupid things I feel stupid. But I could just as easily let those feelings go and ask my stupid questions and then just laugh about it.

You won’t get very far in life if you waste time worrying about what others think.

Question: Are you letting your foolish pride get in the way of your success?

There you have it. Three simple but powerful lessons about problem solving you can learn from my stupidity. I hope that helps!

Just be warned: If you ever find yourself in a hotel room with a giant mirror and you do accidentally pull it off and shatter it upon yourself, don’t blame me – you’re on your own!

***
Improvise to Success!Learn the 16 simple but powerful principles that will lead to personal and professional success! In this 200 page book, Avish explains how the ideas from improv comedy can make your life easier and more successful. Check it out Improvise to Success! now!
 

Posted in Business Advice, Motivation & Success | 7 Comments

Do Something Great in November – Day 12

In this video, I explain what I have learned from the first 12 days of doing the “Do Something Great in November” Challenge! Most importantly, I learned the value of setting realistic mini-goals that allow you to feel success and build momentum, as opposed to giant goals that get you depressed when you don’t hit them. Watch the video to learn more:

How about you? How is your “Do Something Great in November” challenge going? Are you on target, or have you hit some snags. Share your experiences below!

Posted in Motivation & Success, Video | 3 Comments

The Three Simple Keys to Small Business Success: Clarity, Quality, and Marketing

cash registerAre you starting a small business, or do you need to re-focus and take your existing business to the next level? Then read on – you can use many of my mistakes over the years to learn the three simple areas you must focus on to grow your business.

Recently, I received a phone call from a fellow improv comedian and instructor who is just getting started in the speaking business. He wanted to hear some of my story and potentially learn from my successes and failures.

At one point he asked the standard, “if you had to do it all over again, what would you do different?” question.

I thought for a moment, and then three things popped into my head. As I reflected on the conversation afterward, I realized that those three things are simply the cornerstones of building any business, regardless of the industry. Anyone looking to start or improve a business would do well to simply focus on the three things I relayed to my friend.

Below are the three things I said I would do differently. Regardless of your stage in your business, if you focus on these three things you should see growth, improvement, and sustained long term success:

Clarity

clarity
The first thing I would do differently is to have developed greater clarity about my business much sooner.

By “developed clarity,” I mean I would have:

  1. Gotten a clear vision of what I wanted my business to look like
  2. Focused my activities and resources only on things that took me there
  3. Said “no” to as many things as possible that would have taken me off that path

I have always known what kind of a speaker I want to be. I love doing one hour “keynote” style speeches that get audiences laughing while teaching them a few simple things to make their lives easier and more successful. It ain’t fancy, but it’s clear.

In my early years, I often got pulled away from that vision by the temptation of goals that might seem easier, or make more money, or that I saw others doing with great success.

Every time I did that, I set myself back a few steps and ultimately ended up going down a path that didn’t serve me. I would eventually return to my original path, but only after having wasted weeks or months and having lost critical momentum.

This is not to say that you need to have blinders on and never deviate from your course (that level of rigidity can be equally damaging). There is nothing wrong with pursuing opportunities that take you off your original path if:

  1. You need cash, and the opportunity can get you some now. Bills need to be paid, mouths need to be fed, and the taxman cometh. Nothing wrong with doing some “non-core” work for a quick cash infusion. The operative word here is “quick.” What starts out as a quick cash infusion often ends up as an unsatisfying job that kills your dream for the long run.
  2. The opportunity comes to you, and you have the time OR need the money. There’s a difference between what you pursue and what you accept. Put all of your marketing and development efforts around your clear vision for your business, but if someone approaches you on their own and asks you to do a project, and doing the project won’t cut into your core tasks, then there’s not much harm in doing the work. Or, if they come to you and you need the money (see point 1) then yes, take the work. But if you don’t need the money and the project will take you away from your core vision, let it go.
  3. It’s something you are truly interested in, and you truly have a talent for. And it won’t take you off your selected path. If an opportunity comes along that you really want to do, that’s great. But if it doesn’t forward you down your path, then treat it as a hobby or side business. Don’t put so much time or effort into it that it detracts from your true goal.
  4. You reassess your long term plan. Don’t be too quick to do this one. However, sometimes an opportunity comes along or circumstances change and you have to take a step back and look at the big picture. If you can honestly say, “I have a new direction that I would prefer to go in,” that’s fine. Not every goal you set one or more years ago is still worth pursuing. Just make sure you are being honest with yourself and not just following the latest bright shiny object that crosses your path.

Start with a clear vision of what you want your business and life to look like. Then focus all your energy and activities that take you down that path, and be very wary of pursuing things that don’t support that goal. You’d be shocked at what you can accomplish with some single minded focus and effort.

Quality

Rolls Royce
At the risk of sounding egotistical, I think I have been a pretty good speaker for a pretty long time. In fact, I was pretty solid in my first year as a speaker. By year three, I’d like to say I was “very good.” Audiences, planners, and decision makers seemed to be very happy with my presentations.

You know what? That just didn’t matter. Being “very good” wasn’t nearly good enough. It rarely is.

Things for my business got better when I did one important thing:

I changed how I evaluated the success of my programs

At first, I cared how the audience reacted. Did they laugh, clap, and give me great reviews? If so, I was happy.

Then I realized the audience was not the client. So I changed my criteria of success to how the decision maker reacted. If they liked it, even if the audience didn’t, I considered it a success.

Then I realized that that was not enough. “Liking it,” or “being happy” wasn’t going to build my business. What I needed was referrals and follow up business. I needed to be so good that people referred me to others. So I started judging success based on the number of referrals I got.

Then I realized that the number of referrals was meaningless. What mattered was how much follow up business I actually booked. Would you rather have 100 referrals and no business or 4 referrals and 4 bookings? Me too.

This may seem a little unfair because I can’t completely control whether a referral hires me. You are right. But my performance can affect the quality of the recommendation. Take these two scenarios:

  1. A friend of yours goes to a new restaurant that just opened in town. The nest day you talk to him and he says, “It was really good. You should go.”
  2. A friend of yours goes to a new restaurant that just opened in town. The nest day you talk to him and he says, “Oh My God!! This place was amazing? It ranked in my top five meals of all time! I am still thinking about the food. You HAVE to go try this place out!!”

Which one would you be more likely to go to the next time you were going out to eat?

The restaurant can’t control whether the referred person goes, but they can make their food so damn good that the recommendations almost demand you go.

In the same way, I decided I needed to be so damned good that people would walk out the door and couldn’t help talking about me to their family, friends, co-workers, etc.

Am I there yet? No. But I’m working on it. And I am already seeing results from the effort I have put in.

A great quote I recently came across is Be so good they can’t ignore you. (To be honest, I can’t quite source it. I’ve heard it’s from Steve Martin, and Jerry Dunn, and some others. If anybody has an official citation, please let me know)

I modify this quote for my own business to, “Be so good they can’t help but talk about you to everyone they know.”

That’s all there is too it. Don’t settle for “good enough.” Be so damned good they can’t ignore you.

I wish I had realized that years ago. I would have been working the heck out of my speech and presentation skills from day one. Instead of puffing up my ego saying, “I’m a good speaker, I just need some clients,” I would have taken those slow times to transform myself into an amazing speaker much, much faster.

How about you? Are you settling for “very good,” or “good enough”? Or are you working every month, every week, hell, every damned day to be so good that they can’t ignore, that they can’t help but rave about you to everyone they know?

It’s not easy, but it’s worth it. And I wish I had known and accepted that on day one…

Marketing

marketing woman
I’ll admit this right now: I hate almost all forms of marketing.

  • Cold calling? I’d rather die.
  • Networking? Not a fan. If you see me at a conference or meeting, come up to me and say “hello,” because I’m really bad at doing that.
  • PR? I hated trying to come up with press angles every month, and I despise trying to follow up or get the ear of a reporter.

This is kind of unfortunate, because, quite simply, marketing is the engine that drives business. You don’t market, your business dies.

The one form of marketing I do enjoy is writing. Sadly, it took me about six years to figure that out.

For the first six years in my business I tried all the different forms of marketing that people said you “should” do. I cold called. I sent direct mail. I email marketed. I went to networking meetings.

I hated it. I wasn’t good at it. And as a result, I:

  1. Saw little results
  2. Didn’t do it consistently enough

Here’s a marketing secret:

The best marketing strategy is the one that you will implement consistently and well.

There’s not really a “best” marketing strategy. Sure, some strategies may be easier than others, and some may get you faster results. But at the end of the day, pretty much any marketing strategy will yield results. You just have to keep at it.

Too often, small business owners get sent down a marketing track for the wrong reasons:

  • Someone told them, “this is the way you have to do it.” There is no have to with this stuff. There are lots of ways, you just have to find the one that works for you.
  • They model another successful person without taking into account that person’s strengths and weaknesses.
  • They ignore their own strengths and interests and pursue the tactic that they think will work “best.”

There are dozens, if not hundreds, if not thousands of ways you can market your business. Figure out the ones that play to your strengths, that you will enjoy doing on an ongoing and consistent basis, and commit to working the hell out of those tactics.

Do that, and your business will grow. Don’t, and you may get frustrated very quickly.

For example, I have a buddy who, when he was starting his business, did a lot of cold calling. He hated it, and he was seeing very little results. One day I say to him, “dude,” (he’s an old college friend, so I can say, “dude”) “you are awesome at meeting people, making friends, and getting people to like you. You should put all your marketing efforts into networking.”

He decided to give it a try. He went to his first conference and came back with a bunch of cards and three good business leads. He got involved with the local associations for his industry and quickly made connections with some major players in his field. He was also made the producer of an industry conference and the head of a local association. He now has three or four strategic partnerships that bring him money. The last time I spoke with him he was complaining about having too much work.

If only we could all have these problems.

For me, there are two things I like to do: speak and write. All my marketing activities focus on those two things now.

Looking back, I wished I had realized this in year one. With all that free time I had not working (it was year one, I had no clients), I should have been writing 2-8 hours per day. I could have cranked out books, articles, e-zines, e-books, booklets, workbooks, etc. I had previously spent years working as a web programmer – I could easily have started a blog back in 2003, before everyone had one.

Instead, I wrote about one article a month. Two years into my business I wrote my first book. Then it took me another two years to get the second book out. Three years after that I finally started my blog.

Have you ever felt so stupid at your past that you wanted to smack yourself in the head with a shoe?

Ok, so we can’t change the past, but we can make sure not to repeat the same mistakes in the future.

I am committed now: Writing is my thing, and that’s what I am going to do. And I am going to do it well, and consistently, and with great volume.

How about you? For your business, what are the marketing activities you excel at, that you will enjoy doing, that will take you to your goal? Figure out what they are and throw yourself 100% into those things. Ignore the advice of people who tell you “there’s a better way,” unless they really understand you, your business, and your strengths and weaknesses.

Also, go massive with your activity. This is why it’s critical to pick something you love. Like cold calling? make 100 a day. Love networking? Go to four or five meetings a week. Writing your thing? Spend hours cranking out 5-10,000 words a day.

Remember, marketing is the engine that drives your business. Without it, your business dies. Focus on what you love and what your strengths are, and you will begin to feel like your business is driving itself.

In Conclusion

Being successful in busy may not be easy, but it is pretty simple. And I say this as someone who has both done some things very well and some things very wrong.

If you are starting a business, or if you need to take your business up a notch, just imagine if you spent your days:

  1. Delivering your product or service
  2. Improving the quality of that product or service
  3. Taking massive action implementing a marketing activity that plays to your strengths and interests


If you did just those three things, do you really think you could go wrong…?

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Motivational Humorist Avish ParasharDo you need help gaining clarity, improving your quality, or finding the best marketing tasks that match your interests, budget, and strengths? Then sign up for some Smart Ass Mentoring now!
 

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