4 Marketing Lessons From Watching Hockey…

flyersI have a confession to make: this past Friday, I watched an entire hockey game. *Gasp*!

If you don’t know me, this probably doesn’t sound like much of a confession. If you do know me, you know that I find hockey fairly unwatchable and I make a lot of fun of it (if you’re a hockey fan, don’t be offended. Remember, I make a lot of fun of a lot of things…)

But there I was, this past Friday, watching an entire game. It was game four of the Stanley Cup Finals (the championship series of the National Hockey League), and I was at a friend’s house. Neither my friend nor his wife were hockey fans, but we put the game on in the background while we were talking, and soon (especially in the third period (yes, hockey has only three periods; they eschew symmetry…)) we were paying attention to the game.

Of course, you should know that one of the reasons I was interested in this game is that the Philadelphia Flyers were playing. Even though I am not a hockey fan, I am a Philadelphia sports fan, so I wanted the Flyers to win.

The Flyers did go on to win, and I have to say (a bit ashamedly), I did enjoy watching the game. (Ok, it probably helped that the Flyers won. I tried to watch last night’s game five where the Flyers got shellacked, and I had no problem turning the game off early in the second period).

Does this mean I am now a hockey fan? No. No way. No. No no no no no no no no no no no no no. Not at all. No no no no no no no.

BUT, this experience did make me think about why I watched a game of a sport I don’t like, and what lessons we could take away from it. There are a few, and the fall into the realm of marketing. You could apply the lessons to any type of influence, but I am focusing on marketing a service or product.

Make it Important

This wasn’t a random hockey game in the middle of a long season. It wasn’t even an early or mid-round playoff game. Nope! This was the championship series. I wanted to see what happened because it was important.

When you are marketing your product or service, do you make it important? Do you tie it your customer’s immediate needs or burning desires? Do you solve a big problem or achieve something worth achieving? Make it important and people will pay attention to you.

Make it Relevant

If the Philadelphia Flyers weren’t in the game there is no way I would have even bothered to click over to see the score. But because I am from Philadelphia and support Philly sports team, the game was relevant to me.

In the same way, the more relevant you can make your offering to your market, the better response you will get. Are you speaking their language, solving their problems, addressing their needs? Make it relevant and people will feel connected to you, and believe that you understand their pain and can help them.

Of course, the best thing you can do is to make your offer important and relevant at the same time. Solve their biggest problem or help them fulfill their biggest dream and you will have customers for life.

Make it Urgent

During the hockey season, which I am guessing is around 80 games long, each game lacks a certain amount of urgency. If I don’t watch one, there are another 79 I could see. But there are only seven games in the championship series (max; it’s a best of seven series) and it only happens once a year. If I miss a regular game, I wait two or three days to see another. If I miss the championship, I wait a whole year. (This is also why later games become more interesting then early ones – and why I didn’t care all that much about games 1-3). I watched game four because it felt urgent.

What can you do to make your offering urgent? Can you add in special promotions, seasonal rates, or buy now bonuses? You can also approach it from the other side (and tie it into relevance). What are you customer’s urgently looking for? What do they need right now? What problem must they solve by a specific deadline? Create a sense of urgency, and people will be receptive to your offers.

Make it Interesting

Game four was an exciting game. It was close and competitive throughout, I was engaged from start to finish. As I mentioned above, game five was a bit of a shellacking. The Blackhawks went up by three goals in the first period, and I started watching something else. When I checked back in a little later, the Blackhawks were still up by three goals, and the score was 5-2. I turned the TV off and read a book. Game five bored me. Game four kept my attention because it was interesting.

In sports, neither team wants the game to be interesting; each team wants to dominate and win by as much as possible (unless, of course, you play youth soccer in Canada…). For you, when you are marketing your product, you want to keep everything as interesting as possible. This applies to your marketing materials as much as your offering.

Tell interesting stories in your marketing. Break up long text with bullets, headlines, and images. Use videos. Be funny. Don’t use heavy technical language (unless that’s what your target market finds to be interesting – and don’t kid yourself on this one!). Make your marketing interesting, and people will pay attention long enough to get sucked into your message.

If you had told me a few months ago that I would be sitting on a couch, watching an entire hockey game, I would have laughed my head off at you. And then mocked you. And then mocked hockey. And then mocked you and hockey simultaneously. But, when the right elements come together, and they did, it is possible to get people to do things they would not have believed they ever would. Bring those elements together in your business, and you can tap into some serious marketing mojo!

***
Motivational Humorist Avish ParasharAre you planning an event and looking for a great speaker to add humor and energy? Then visit Avish’s Motivational Humorist page now!
 

Posted in Business Advice | 2 Comments

The *Real* Lessons From “The Karate Kid”

karate_kid_posterNext Friday, June 11th, a remake of the Karate Kid comes out. I don’t know how to feel about this. The previews look ok, but come on, does the Karate Kid need to be remade? No way! the original was and still is awesome!

Since the remake is coming out soon, I thought this would be a good time to reflect back on the original. While it is a heart-warming tale of the underdog overcoming tough odds, I think there are some lessons we can learn from this movie that most people miss. Lessons in fact, that were probably never intended to be there…

Let’s take a look:

Be Wary of Sticking Your Nose in Others Business

If you re-watch the original, you’ll see that Daniel jumps into trouble by poking his nose into an argument between Ali and her ex-boyfriend Johnny (played by the wonderfully villainous William Zabka, who would go on to later redeem himself by playing the hero in the ridiculously awful Python and Python 2).

What’s funny is when you re-watch the scene, all Johnny wants to do is talk, but Ali will have nothing to do with it. I’m not saying Johnny is in the right here. He should respect Ali’s wishes not to talk, and he does throw down her radio. That was wrong. And I get that sometimes sticking your nose in is the right thing to do to protect someone. But notice that Daniel doesn’t step in because he thinks Ali is in danger. Nope. He steps in to pick up the radio and assert that it’s not broken. Face it, Daniel gets involved because he wants to impress Ali. Because he wants to get in her pants.

Think about how much trouble would have been avoided if a) Ali had let Johnny talk for a few minutes (she could have applied a little Motivational Listening) or b) Daniel had stayed on the sidelines until he was really needed. I’m just saying…

Lesson: Before you go jumping into a situation make sure that a) your presence is really needed and b) you are not just going to make the situation worse for you and others.

Don’t Blindly Kick Open Doors

This scene always kind of bothered me in this movie. Right near the beginning, when Daniel is moving in to his new apartment, he approaches a public door with his hands full. To open the door he gives it a full on karate kick. Unfortunately, there is a guy behind the door who gets knocked over by Daniel’s “door kick.”

Right off the bat they establish Daniel as a dumbass. Who goes around kicking open doors with no regard for who or what might be behind it? Stupid, stupid, stupid.

Lesson: Don’t be an idiot. Be aware of your surroundings and the people around you before you start doing stupid things.

Don’t Antagonize

Here’s an undeniable fact: Daniel was a big honkin’ idiot. At the Halloween Dance, he finds himself in the bathroom with one of the Cobra Kai bad guys who doesn’t know Daniel’s there. The Cobra Kai dude is sitting on a toilet, minding his own business, rolling a joint, so guess what Daniel does? Does he return to the party to make out with Ali, who was already into him? Does he just mind his own business and leave? Does he anonymously report the drugs to a chaperone? Nope, none of the above.

Instead, he runs a hose from the sink to above the stall, then douses the Cobra Kai dude with water.

Let me repeat that: he turns a hose of water on a karate black belt, who has other karate black belt friends, all of who don’t like him! What did he think would happen??

(If you haven’t seen the movie, yes, the Cobra Kai run him down, beat the tar out of him, and will probably kill him if not for the timely arrival of Mr. Miyagi.)

Dumbass.

See, Daniel was having a perfectly nice time, hanging at the costume party like a shower, until he had to go and antagonize the Cobra Kai boys

See, Daniel was having a perfectly nice time, hanging at the costume party like a shower, until he had to go and antagonize the Cobra Kai boys


Lesson: Get some perspective, and don’t do stupid things that will make you feel better for a moment only to bring you hours, days, weeks, or even months of heartache and pain.

Perhaps Call the Authorities…

As a follow up to the scene in the last point, think about it: a group of trained black belts beat the #$%^ out of a kid, and when he is too hurt to defend himself or even stand, they prop him up and continue to beat him. Miyagi enters and pushes him out of the way just as a Cobra Kai is attempting a flying kick that shatters a board on the fence behind him.

We’re talking about permanent physical damage! Perhaps even death! That’s assault and battery! These are serious charges!

I know if I was in that situation, my first thought of course would be, “hey, let me solicit the little Asian janitor for help, instead of, you know, calling the freakin’ police!!

I am all for fighting your own battles and “being a man,” but face it, there’s a time to call in the authorities. When a group of thugs almost beats you to death, that’s probably the right time.

Lesson: Be willing to swallow your pride and get help when needed. You don’t need to fight every battle yourself or try to do it all on your own.

Be Wary of Entering Contracts

Ok, so let’s say that you have decided to eschew contacting the police and instead will have a handyman teach you karate. Fine. But don’t you think Daniel’s method of selecting Miyagi as his trainer was a wee bit flawed?

Take a look:

  1. He did no due diligence on Miyagi, so really, how does he know he was qualified?
  2. He did not vet any other potential karate teachers. He just agreed to the first one he came across.
  3. He blindly agrees to do whatever Miyagi says, no questions asked. Sure, it worked out ok here, but can you see how this would be a problem?

Keep in mind, when Daniel asked Miyagi and accepted his terms, a group of black belts were trying to kill him! This was a fairly important decision in his life. All he knew about Miyagi was that he was an ok dude who let him play with his Bonsai trees and that Miyagi saved him – and, to be honest he didn’t even know that Miyagi saved him because he was so out of it he didn’t recall clearly what happened. Miyagi had to tell him that he saved him. How did Daniel know Miyagi wasn’t lying?

You might be saying, “but Avish, at the very least when Daniel woke up Mr. Miyagi was taking care of him, so of course Daniel could trust him.” Maybe. Then again, When Paul Sheldon woke up in Misery, Annie Wilkes was taking care of him, and we know how that worked out…

Sure, Miyagi turned out nice, but he could have gone all "Annie Wilkes" on him...

Sure, Miyagi turned out nice, but he could have gone all "Annie Wilkes" on him...


Lesson: Before you jump into an important decision, do your homework, check your options, and no what you are getting into. Not all strange men who take you back to their apartment while you are unconscious have your best interest at heart.

Don’t get me wrong, I love the Karate Kid. It is a great, warm, feel good movie. But like everything, there are two sides to every story and many, many things we can learn from just about anything.

Now if you’ll excuse me, I have a car to go wax…

***
Motivational Humorist Avish ParasharAre you planning an event and looking for a great speaker to add humor and energy? Then visit Avish’s Motivational Humorist page now!
 

Posted in Motivation & Success | Tagged | 4 Comments

When Policy Meets Dumbassery: If You’re Too Good, You Automatically Lose!

soccer legsA friend of mine posted a link to the article below on Facebook. It’s about a youth soccer league in Canada that instituted a new rule: If a team leads by goals, that team loses! Read it for yourself:

Win By Five, Lose The Game, Says Absurd Youth Soccer Rule

That’s right, if your team is winning by five goals, then your team loses.

One more time:
Your team.
Up by five.
You lose.

What.

The.

Heck?!?!

The article says (though not quoting anyone in particular), “It’s all about self-esteem, and fostering a “non-competitive” environment.”

Brilliant. Let’s start a league involving a competitive sport and then make it a non-competitive environment. Riiiiiiigggggghhhhhhhhtttttt…

I’m not a child therapist, or a parent, so maybe somebody else can clue me in on this. Maybe there is a ton of research that says that kids who are on badly losing teams grow up to do bad, bad things. If so, I would like to see this study.

Look, I get it: losing sucks. Getting blown out sucks worse. But is the answer to insulate kids from all potentially bad situations?

I don’t think so.

Yup, losing sucks. But it happens

Yup, losing sucks. But it happens


The article says the league has over 3,000 kids from ages 4-18. I can see setting up a rule like that for the really young ones, just to make sure it stays fun (or better yet, not keeping with score). I can also see having penalties and consequences for taunting or gloating (unsportsmanlike conduct or something of the sort). Or doing the whole “mercy killing” thing and calling the game when one team gets too far ahead. Or even breaking up overly dominant teams to create parity. But to penalize the winning team for doing everything right is just stupid.

“Self-esteem”? I can tell you if I was on a team that was down 0-4 and I won because the other team scored yet another goal, I don’t think my self-esteem would suddenly skyrocket.

And what lessons is this rule teaching the kids in this league? I can think of a few:

  1. If things get too bad, quit, because society will make it all ok for you.
  2. Don’t be too good or achieve too much. Your success is unfair to the others.
  3. Losing is awful, and you should avoid it at all costs. You should never be forced to face failure.

The last one is the most destructive. Yes, losing sucks and getting blown out sucks more. But guess what? That’s a part of life. There is no way to protect yourself or anyone else from failing, and occasionally failing big. Oh wait, there is one: don’t ever try to do anything!

One of the most useful lessons a person can learn, whether they are young or old, is how to face failure. Learning to continue to play hard and not give up when your team is getting blown out is a great lesson. So too is learning how to get blown out and not cry, whine, or start a fight. Most important is learning how to come back for the next game, even after you got blown out in the last one.

Ok, things didn't go your way. Are you going to sit there and cry, or are you going to do something about it?

Ok, things didn't go your way. Are you going to sit there and cry, or are you going to do something about it?


There is no parity in the world. If one person gets a job, that means a dozen other applicants get rejected. If I get a speaking gig, that means that a bunch of other speakers didn’t get it. Just about every happily married couple has left a few broken hearts in their wake. It sucks. It happens. It’s life.

The person who succeeds is not the one who insulates themselves from failure and loss. The person who succeeds is the one who learns that, “hey, I can face a loss but life goes on, I just need to pick myself back up and keep going.”

This seems to be yet another case of Policy Meets Dumbassery

I suppose the idea is noble: let’s make it fun for the kids and help them build self-esteem. But the policy created to make that happen is ludicrous. Aren’t there many, many better ways of doing that than creating an absurdly stupid rule that hurts people who do well while never really benefits anyone else? My self-esteem is not going to soar watching the other team play “keep away” with the ball for 20 minutes once they are up by four points.

Like putting a no smoking sign in front of a lighter and ash tray...why not just remove the lighter and ash tray?!?

Like putting a no smoking sign in front of a lighter and ash tray...why not just remove the lighter and ash tray?!?


Here’s a crazy (and in my opinion better) idea I just thought of to achieve the goal in a less stupid way: If a team goes up by five points, end the game, make them the winner, and then spend the rest of the allotted game time with the winning kids leading a practice with the losing team. Winners get the win, the losing team gets instruction, the winners get their egos stroked by being able to teach, and everyone’s game gets upped. Would this work? Maybe, maybe not. Will it ever be implemented? Probably not. Do I think it’s better than the original idea? Oh yeah…

Here’s a simpler one I just thought of: Call the game for the leading team if they go up by five. Then scrimmage with the teams mixed up. The winners still get the win, but then the game continues with more evenly matched team. The kids get to meet and interact with new people, and everyone has more fun playing a competitive game.

Ugh, I could probably go on for thousands of words with ideas better than the original policy.

But since I am assuming you are not in a youth soccer league nor do you create the policies for one, there is no point in brainstorming up a big list of better solutions. Instead, I invite you to look at the policies (written or implied) in your own life (personal and professional). Are they grounded in intelligence that helps you achieve the goals you have for yourself and your business, or are they simply haphazard knee-jerk responses that do more harm than good? A little thought goes a long way…

As I said, I am not a therapist or parent. I’m not going to tell you how to raise your children, how to run your youth soccer league, or even how to be Canadian (I’m sure the US won’t be far behind…). But at the end of the day, success comes not from preventing all chance of failure or avoiding anything painful; it comes from learning how to face it, deal with, and keep going.

***
Motivational Humorist Avish ParasharAre you planning an event and looking for a great speaker to add humor and energy? Then visit Avish’s Motivational Humorist page now!
 

Posted in Motivation & Success | 1 Comment

GPS Stupidity

gpsAs a Motivational Humorist, it is my job to see the best in people, make them laugh, and help them achieve all they can. I like this job. I like to see the best in people, and I do believe that all people are capable of achieving great things.

Then I read a story of such utter stupidity that it makes me wonder if we, as an entire human race, are just doomed to spend our days sitting on our couches, eating pork rinds, and watching reruns of Jersey Shore

I came across this story the other day of a woman who is suing Google for giving her bad directions on their Google Maps service. You can read the story here:

Woman Sues Google for Bad Directions

In a nutshell, the woman was following the “Walking Directions” on Google Maps and her directions told her to “walk down a rural highway. She started walking down the highway–which had no sidewalk or pedestrian paths–and was struck by a car.”

According to the article, she is suing Google for “her medical expenses ($100,000), as well as punitive damages.”

What.

The.

Heck?!?!

You should go read that again. I had to read it two or three times to let it sink in…

Google told her to walk down a highway, and she did, and she got hit by a car. And now she’s suing!?

Incredible.

Sadly, this is not an isolated incident. There have been many stories recently of people driving into trees, along train tracks, into rivers, or even nearly off a cliff, all because they were blindly following their GPS. One article claims that 300,000 car crashes in the UK can be blamed on GPS systems.

I…I don’t know what to say…Are that many people that stupid that they will slavishly obey a GPS instruction that tells them to drive into a ditch, or turn the wrong way onto a one way street, or drive on railway tracks? Or to walk down the middle of a highway?? I would like to think that people would have more sense that. Heck, I would like to believe that a mildly trained bicycle riding bear would have more sense than that…

Yes, even this bear would have the common sense to not walk down the middle of a highway

Yes, even this bear would have the common sense to not walk down the middle of a highway


Stories like these truly make you want to throw your hands up in the air and yell, “what’s the point!” Then, on top of that, the walking woman has the gall to sue? Talk about frivolous lawsuits. The sad thing is that she may very well get a settlement, just because it may be cheaper and easier for Google to cut her a check to just go away.

This strikes me as the type of person who should be locked away just to make sure they don’t hurt themselves or anyone else with their utter lack of common sense.

Now you’re smart enough to be reading my blog, so I am going to assume that you are not the type of person who would blindly follow GPS directions into oncoming traffic (of course, you know what they say about people who assume, so maybe I should reserve judgement until we meet…:-) ), but I figured it would still be worth pulling out a few lessons we can all take away from other people’s stupidity.

Take Responsibility

The choice is yours my friend. Don't blame anyone else (or the computer)

The choice is yours my friend. Don't blame anyone else (or the computer)


Look, I get it. The GPS system that you have come to rely so deeply on told you to turn left onto a one way street. But you were the dumbass who made the turn! Take some responsibility! Sure, if your car was on “auto-drive” (a feature which, if this is the state of GPS systems, I hope does not exist for a long time), and your car drove itself into a tree, you might have a beef. But if you are the one in the driver’s seat, then you, not the machine, piece of paper, or passenger sitting next to you, are responsible for the choices you make and the direction you go.

Life is the same way. Lots of people will give you advice, instruction, and guidance. But ultimately, you are responsible for the choices you make and the direction you take your life in.

Technology is Precise, Not Infallible

Technology is not infallible. This is why all robots will eventually turn against their human masters

Technology is not infallible. This is why all robots will eventually turn against their human masters


Technology is good for two things: super fast processing power and huge data storage. That means that computers can a) know a lot more than you and b) process lots of data very quickly with very few math errors.

However, all that means is that technology will run precise data calculations based on what it assumes to be true! If the data was entered incorrectly (and chances are it was entered by a human), then it’s just going to spit bad results up to you. Or, if things have changed since the data was entered, then the results will be wrong.

Technology is awesome and helpful, but it is the tool, not the master. Don’t give it more power than it deserves. use your own brain and make your own decisions.

Pay Attention

Not paying attention can lead to serious problems

Not paying attention can lead to serious problems


Ah, here’s a point I feel I return to again and again. How many of life’s little (and big) problems would go away if people would just start paying some damn attention?

Is there really any excuse for driving your car into a tree because the GPS told you to? That would imply that either a) you were not paying attention at all to the road and simply doing what the computer told you to or b) you believed so much in the power of your GPS that you assumed you would somehow magically phase through the tree and be ok. I am not sure which one is better…

Paying attention simply means to be aware of the world around. Look where you are going. Notice the impact your words and actions are having on the people around you. If you do this, there is no way you will crash your car due to bad GPS directions. If you do this out of your car, you will also automatically deliver better service, be a better teammate and/or leader, and have stronger relationships. It’s a no-brainer.

I think the GPS accidents would be funnier if they weren’t so sad and so dangerous. Please, please, please, the next time you are in a car following a GPS, pay attention, remember that technology can make mistakes, and take responsibility for your actions. Do this on the road and you will be a safer driver. Do this in life, and you will make your life easier and more successful.

***
Motivational Humorist Avish ParasharAre you planning an event and looking for a great speaker to add humor and energy? Then visit Avish’s Motivational Humorist page now!
 

Posted in Motivation & Success | 4,982 Comments

3 Questions to Ask Yourself Before You Ask For Advice

adviceI have a guest post up at Pick The Brain. You can read it here:

3 Questions to Ask Yourself Before You Ask For Advice

Give it a read before you go asking people for advice! If you like it, leave a comment there (and use their “Re-Tweet” button to pass it on)…

Posted in Motivation & Success | 5 Comments

Key to Success: Talent + Passion + Market

holding cashDo what you love and the money will follow, right? Maybe. Maybe not…

Don’t get me wrong; I am huge believer in doing what you love. But there is more to success (materially and fulfillment-wise) then just doing what you love. There are plenty of miserable people in the world trying to “do what they love.” A little thought and analysis of the approach could help them all out.

Passion is important, but, in order to create a successful venture, you need three things:

  • Talent – Do you have skills in this area?
  • Passion – Are you interested and motivated in this endeavor?
  • Market – Are there people willing to pay money for this?

Full disclosure: This is not my original theory. I’ve heard this from a few places, but the person I first heard it from (and have recently reheard it from) is Alan Weiss (I also read his new book, Thrive: Stop Wishing Your Life Away, which is quite good).

Too often, people launch with only two of the three. Or worse, buying 100% into the “do what you love and the money will follow” adage they launch with just the passion. But if even one piece is missing, you may be setting yourself up for failure. Take a look:

  • Talent and Passion (but no Market): Hobby
  • Passion and a Market (but no Talent): Daydream
  • Market and Talent (but no Passion): Dead-End Job

In some cases, two out of three ain’t bad. There’s nothing wrong with doing something as a hobby, but make sure you see it as a hobby and not a business. Doing something that you are good at and makes you money but you have no passion for isn’t the worst thing if you are doing it to make ends meet while moving towards something more fulfilling. Holding on to a daydream is ok if you then invest the resources to develop the skills you need.

The challenge comes when we delude ourselves. We ignore the fact that one or two of the three components is missing and then wonder why the heck we’re not making it.

If you don’t own a business and never plan to, this same three factor approach can be applied to your career choices as well. Is what you are doing now taking advantage of your skills and talent? Do you have a passion for it? Are people willing to pay for it?

Whether you are running your own business or taking a job for someone else, if the answer is “yes” to all three questions, you are on the right path for a bright and happy future. If not, then it may be time to rethink or tweak your approach.

***
Motivational Humorist Avish ParasharAre you planning an event and looking for a great speaker to add humor and energy? Then visit Avish’s Motivational Humorist page now!
 

Posted in Business Advice, Motivation & Success | 1 Comment

Motivational Humor: Move. Move! MOVE!!

train aisleHave you ever been confounded simply by the way someone was walking in front of you? I have…

I was taking a train to Metuchen, NJ this past weekend. This is not a stop I usually get off at, nor even a train route I normally take. As we leave the station immediately before Metuchen the conductor comes on the PA system and says, “the last four cars will not be up to the platform, so if you are getting off, move to the front.”

I’ll be honest, when I got on the train I had no idea at all what car I was in. All I knew is that I was not in the first car or last; other than that, I had nothin’. I accepted the possibility that I was in the last four cars, but thought I could figure it out at the station.

A few minutes later, the train slows and stops. I look out the window and I see no platform. The weird thing was that at no point did conductor, on the PA or in person, say, “now arriving at Metuchen.” I wasn’t sure if we were at the station or just stopped temporarily on the tracks.

Not wanting to miss my stop, I look down the aisle. At the nearest door in front of me, a few guys are standing waiting. I look beyond them, however, and get the sense that people are getting off the train. Uh-oh…

I spring up and start moving quickly forward. As I get to the first door (with the guys who were just standing there), it seems that one of the guys gets the same idea I did. Sort of…

You see, he does one of those, “half uncertain meandering walks” where he slowly starts walking forward trying to figure out if this is his stop or not.

I don’t know if you gave been on a train recently, but if not, there are two things you should know:

  1. The aisles aren’t really wide enough for passing.
  2. They don’t stop for very long at the stations.

Now I’m stuck behind this doofus who is slowly, indecisively, ambling forward, still trying to figure out whether we are at his station.

We are still kind of moving forward, so I am torn between a) tapping him on the shoulder and saying, “excuse me, this is my stop,” b) saying, “excuse me” and pushing past him, c) saying, “excuse me, but would you MOVE YOUR !@#$%^* @$$” while I smacked him in the head.

Yeah, it crossed my mind...

Yeah, it crossed my mind...

Just as I am about to pick one of those options (I won’t tell you which one), this Mensa candidate seems to finally realize, “hey, I think this is the station, I better pick it up and move!” I honestly feel I could actually see a light bulb go off in his head.

Fortunately, he figured it out in time and we both got safely off the train. Probably less than 30 seconds later, the train doors closed behind us. I have to say, I was more than a little annoyed at this guy.

As I walked down the platform to meet my ride, I started thinking about the whole situation. Here are three things I think we can all takeaway from my experience with this master of dumbiosity:

Make a Decision!

Just make a decision!

Just make a decision!


This is one of those things that infuriates me to no end. Why is it so hard for some people to make a decision? I get it; some decisions are so important that if you mess it, things can go seriously wrong. Most decisions in our lives are not like that.

Unless you are trying to diffuse a bomb and need to decide between cutting the red or blue wire, chances are your decision isn’t a life or death matter. Sure, we all have life changing decisions to make from time to time (do I buy this house, do I take this new job across the country, do I get married, etc), but those types of decisions come along once in a rare while.

What I am talking about are the teeny tiny decisions we face everyday: What do I eat for dinner? Do I turn right or left at this intersection? Should I buy this shirt or not? Do I accept this invite to a friend’s party? Where do I go on vacation this year? And yes, “do I walk forward on this train to see if this is my stop?”

So many people add stress to their lives by being unable or unwilling to make decisions. The problem is that people are so afraid not only to make a wrong decision, but also to make the less than best decision. This is a recipe for useless torment.

It doesn’t need to be that hard. Make a quick assessment. Decide on a choice. Moce forward. If it doesn’t work fix it, change choices, and move on.

Pay Attention!

Pay attention!

Pay attention!


I suppose it was possible that he didn’t know that the station platform didn’t reach the last four cars of the train. But if he didn’t, he only had himself to blame! I never take this train route, and I knew it. Everyone else seemed to know it. The only reason he could not know it is if he was simply not paying attention to the announcements.

This is the kind of stupidity and idiocy that drives me crazy (and that I write about on this blog). Not intelligence, or IQ, or grades, or degrees. But rather the simple stupidity born from illogic, a lack of common sense, and the inability to pay attention. If you want to avoid stupid mistakes, start by paying more attention.

Be Assertive!

Be assertive! (Sass optional)

Be assertive! (Sass optional)


Here is where I say, mea culpa. At the end of this story, had I missed my station, I would only have myself to blame. Don’t get me wrong, I’d blame the heck out of the guy in front of me, and write a blog post ranting about it, but it would have ultimately been my responsibility.

I could have moved to the front of the train immediately upon hearing the announcement. I could have asked someone if they knew which car we were on. And, most importantly, I could have immediately pointed out to the guy that this was my stop and I needed to get off.

I’m all for being polite, but that doesn’t mean you can’t be assertive sometimes when needed.

Things don’t need to be that complicated. Pay attention, make a decision, and be assertive. Do those three simple things, and you’ll get a lot farther in life (and miss fewer train stops…)

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Motivational Humorist Avish ParasharAre you planning an event and looking for a great speaker to add humor and energy? Then visit Avish’s Motivational Humorist page now!
 

Posted in Motivation & Success | 1 Comment

Unhappy? Do Something Different…

smiling balloonI checked out one of my readers’ websites and saw a simple “happiness flowchart.”

You can see it for yourself here.

To sum it up, the chart basically says, “if you are not happy and want to be happy, then do something different.”

Seems too simple, right?

Maybe. But then again, it seems like many, many people don’t follow this simple advice. They aren’t happy, but they stay at the same jobs, live in the same place, stay with the same people, do the same thing day aftar day after day. They remain unhappy, want to be happy, but never do anything different to make it so.

Take a look at an area of your life where you aren’t happy but would like to be. Can you do something different?

  • Unhappy with your job? Look for a different one. Or do your current one in a different way.
  • Unhappy with your body? Eat different. Or exercise different.
  • Unhappy with your relationship? Have a different conversation. Do something different with your partner. Or, if you must, get a different partner.

The list goes on and on. If you are not happy, do something different. If that doesn’t work, do something else different. Keep trying to you figure it out.

It may a simple ideas, but sometimes (usually) the simple ideas are the most powerful…

Posted in Motivation & Success | Leave a comment

The 7 Stupidest Employees Ever?

funny face womanMaybe not, but still entertaining…

I came across this article today:

The 7 Stupidest Employee Mistakes Ever

I’ll be honest – calling these the 7 stupidest employee mistakes ever is quite an exaggeration. I mean, sure, everything everyone in the article did is stupid, but stupidest ever? Hardly. Heck, one woman didn’t even get fired, she just got transferred. I’m sure we could easily find examples of much stupider behavior without a whole lot of trying (feel free to supply your own in the comments!)

But it’s still entertaining to read about other people’s stupidity, and we can learn a few quick lessons from their mistakes:

Don’t Document Your Malfeasance

Writing a 300 page document about how you’re not working? On your work computer?? Dumb, dumb, dumb. I’m all for the power of Morning Pages and journaling, but not on the computer at work.

Don’t Broadcast Your Malfeasance

Not that I advocate skipping out of work or trying to pull one over on your employer, but for the love of God if you are going to do that, don’t send out Twitter updates about or post Facebook pics of you skipping out on work. Dumb, dumb, dumb. I am all for firing these people, not because they lied about missing work, but because I wouldn’t want someone stupid enough to post photographic evidence of their malfeasance on-line…

Don’t Sleep On The Job

Port authority guards sleeping on the job?? Dumb, dumb, dumb. Good to know our borders are so secure.

Don’t Break The Law

Selling senate seats?? Faking Pulitzer Prizes?? Dumb, dumb, dumb. If this one needs to be explained to you, you don’t deserve a job…

Think And Double Check Before You Hit “Send”

I just wrote a post about this (Twitter Stupidity Can Get You Arrested ). Dumb, dumb, dumb. I’d like to believe that someday people will get smart enough to think twice (and double check their recipient list) before sending something offensive, sensitive, or inflammatory. I’d like to believe that, but I ain’t holding my breath…

Are these the “stupidest mistakes ever”? No. But are they still very stupid mistakes that you should make sure to avoid? Without a doubt…

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Motivational Humorist Avish ParasharAre you planning an event and looking for a great speaker to add humor and energy? Then visit Avish’s Motivational Humorist page now!
 

Posted in Business Advice, Just Funny | 3 Comments

Video: Ranting on Stupidity (Especially When Driving)

Here is a short clip from one of my keynote speeches. In this segment, I talk about how sometimes it can be hard to have fun because we all have our “buttons” that get puched that we let make us angry. Then I make fun of stupid people. This is an example of one of the more “stand-up” comedy type stuff I’ll use from time to time in my motivational speeches.

Enjoy!

If you liked this clip, please pass it along to anyone you know who would also enjoy it!

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Motivational Humorist Avish ParasharAre you planning an event and looking for a great speaker to add humor and energy? Then visit Avish’s Motivational Humorist page now!
 

Posted in Improv Comedy, Just Funny, Motivation & Success, Video | 1 Comment