Two Simple Keys to Business Success

Last week, my buddy and fellow speaker (and marketing expert extraordinaire) David Newman posted this on his Facebook wall:

“The two keys to speaking success are _____ and _____”

Obviously readers were supposed to fill in the blanks.

Here’s what I said:

1) Being able to clearly define your “what I do and who I do it for” positioning and

2) Being so friggin’ good that people can’t help but talk about you and refer you afterward

This answer applies to any industry, not just speaking. Obviously there’s more to it (I wrote about a similar topic in a more expanded form in my The Three Simple Keys to Small Business Success: Clarity, Quality, and Marketing post).

But these two are the foundation of business success. When you know with crystal clear clarity what you do and who you do it for, your marketing gets a whole lot easier. When you are so good people can’t help but talk about you and refer, your inbound leads go through the roof.

If you’re a small business owner, entrepreneur, or the person responsible for growing a business, ask yourself, “do I know ‘what I do and who I do it for’?” and “am I so freakin’ good that people can’t help but talk about and refer me (or my products)?”

If the answer to both of those questions is “yes,” then you’re ready for all the cool marketing tactics and tools that everyone loves. If not, you have some serious work to do.

***
Want some help a) developing your target position and b) being so freakin’ good that people can not help but talk about and refer you afterward? Avish can help! Check out his Smart Ass Mentoring Page now!

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By Avish Parashar. As the world's only Motivational Improviser, Avish uses techniques from the world of improv comedy to engage, entertain, and educate audiences on ideas around change, creativity, and motivation. Connect with Avish on Google+

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