Don’t Be A Goober!
Here’s a recent tweet from my friend and fellow speaker David Newman
That’s right, David offered people a free marketing consult, someone took him up on it, set an appointment, and then bailed.
I know David and his stuff is great (His company is Do It Marketing). If he offers you a free consult, take him up on it! And show up!
Have you done this before? Have you had an opportunity to help yourself out and then missed out on it because you “just forgot,” or got really busy, or just didn’t feel like it at the time? Don’t let golden opportunities for you to help yourself pass you by!
There’s a bit of common sales and marketing wisdom which is that people value things according to how much they pay for them. You cam be damn sure that if this person had paid for the session, they would have shown up. So I encourage you to take two things away from this:
Lesson #1: Be wary of the free promo
If you’re on the business side of things, be wary of giving away your time for free. I’m not saying not to do it, but don’t be surprised if people take it lightly and bail on you. Also, don’t be surprised if people don’t knock down your door taking you up on it. I’ve offered this type of thing before, and the response is surprisingly under whelming. People are wary of free offers, and they just don’t value it all that much. To be fair, a lot of free offers are crap.
Lesson #2: Value Things Properly
Just because most people value things the more expensive they are, doesn’t mean that you have to. If you see a great opportunity, whether it’s free or $10,000, understand how valuable it truly is and take advantage of it. Don’t get sucked into the perceived value trap!
Figure out what’s important, focus on that stuff, and follow through – it’s all so simple!!
About
By Avish Parashar. As the world's only Motivational Improviser, Avish uses techniques from the world of improv comedy to engage, entertain, and educate audiences on ideas around change, creativity, and motivation. Connect with Avish on Google+
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Who ever bailed on David was misguided [euphomism]. The Goober made a BIG mistake. Last week, David sent me some quick advice that gave my company a presence on YouTube. He’s got insight and he knows his stuff.
Avish,
Great points all. Here’s a quick story to underscore both your points #1 and #2.
My uncle put an old sofa out on the curb early one morning with a handmade sign that said “FREE SOFA” Morning 1: No takers. Morning 2: No takers…
The weather called for rain the next morning, so he changed his tack on the 2nd afternoon. He was heading out for some errands but before he left, he tore up the FREE SOFA sign and replaced it with another homemade sign. “SOFA: $10”
By the time he came back from his errands early that second evening, someone had stolen the $10 sofa.
Problem solved.
Now that’s brilliant! Next time I need to give something away, I’ll add a price tag and conveniently turn away so someone can steal it! I love it…