Comments on: ALL CAPS IS SHOUTING!! http://www.motivationalsmartass.com/index.php/2009/08/all-caps-is-shouting/ Personal Development for People With a Sense of Humor... Sat, 04 Feb 2012 05:02:18 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jeff Porten http://www.motivationalsmartass.com/index.php/2009/08/all-caps-is-shouting/comment-page-1/#comment-380 Jeff Porten Thu, 03 Sep 2009 18:03:59 +0000 http://motivationalsmartass.com/?p=1126#comment-380 Actually, the convention that all caps is shouting far predates electronic communication. I would say centuries, but that's more research than I want to do right now -- but at the very least, I've seen this convention in 19th-century typeset manuscripts. Alternately, consider this: people read and comprehend lowercase 30% faster than uppercase, so switching to all-caps is a good way of ensuring that whatever is written there will be skimmed and ignored. Actually, the convention that all caps is shouting far predates electronic communication. I would say centuries, but that’s more research than I want to do right now — but at the very least, I’ve seen this convention in 19th-century typeset manuscripts.

Alternately, consider this: people read and comprehend lowercase 30% faster than uppercase, so switching to all-caps is a good way of ensuring that whatever is written there will be skimmed and ignored.

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