One Response to “ALL CAPS IS SHOUTING!!”

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  1. Actually, the convention that all caps is shouting far predates electronic communication. I would say centuries, but that’s more research than I want to do right now — but at the very least, I’ve seen this convention in 19th-century typeset manuscripts.

    Alternately, consider this: people read and comprehend lowercase 30% faster than uppercase, so switching to all-caps is a good way of ensuring that whatever is written there will be skimmed and ignored.

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